As part of the master in Social Communication and Public Relations (Online), you will learn advanced methods and techniques for managing information and presenting it optimally. Among other things, you will learn behind-the-scenes principles of effective election marketing, persuasion, and manipulation techniques used in the media, and methods of using events and happenings in the work of a PR specialist.
It is possible to complete up to 75% of the ECTS online.
Entry Requirements
Are you eligible to apply?
Sign up, check the entry requirements, and find out your compatibility with the program.
Curriculum
Year 1
Semester 1
Occupational health and safety
Universal history/culture and ethics (elective)
Media psychology
Media and communication studies
Law and ethics in the media
Social media
Information visualization
EU media and audiovisual policy
Intercultural communication
Public diplomacy
Semester 2
Crisis communication
Gender, media, culture
Globalization and glocalization
Business in new media
Information validation and valuation methods
Sources of information in the media
Media image
Foreign language
Team communication/management skills (elective)
Information security/violence and the media
Year 2
Semester 3
Citizen media - digital storytelling
Promotion in new media
Media discourse analysis
Computer graphics
Event as a PR tool
Digital popular culture
Digital management
Foreign language
Seminar
Internship
Semester 4
Persuasion and manipulation techniques in the media
Public participation in the smart city
Digital gamification
Election marketing
Seminar
Internship
Interpersonal communication/assertiveness training (elective)
Jobs - Careers
Advertising and PR Agencies
Press Agencies
Marketing Departments of Companies
Start your own Business as a Freelancer in New Media
More
Outdated Content
The content has not been updated in the last 6 months
Need help applying to this program?
Schedule a free 20-minute counseling session today!