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Masters
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Journalism & Media
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Master in Creative Advertising (MSc) - Napier University
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MASTERS

Master in Creative Advertising (MSc) - Napier University

Edinburgh Napier University
EdinburghScotland
On campus
Full-time
€23,923.97total
 2385 Points
Duration
1 Year
Language
English
Start date
Sep 2025

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This program is the most successful MSc course in the UK for aspiring creatives.

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Program Description

Practical skills and an understanding of the industry are required for a career in advertising. The world of advertising is fuelled by bright minds and creative thinkers. It generates millions of messages that reach consumers via an ever-increasing number of channels.

Around 200,000 people are employed in UK advertising design and marketing, and at its heart are the ‘creatives’. These are the art directors, copywriters, content creators, and strategists who are the creative powerhouse of the industry.

This Master in Creative Advertising (MSc) has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (IPA) and is taught by leading practitioners.

Facilities: The Merchiston campus, situated in the heart of Edinburgh, is home to creative industry students along with engineering and computing. This mix of disciplines helps create an inspiring, innovative, and collaborative atmosphere.

Inside you’ll also find the 500-seat Jack Kilby Computing Centre, open 24 hours a day in Trimesters 1 and 2, the library, and the Edinburgh Napier Students’ Association.

Entry Requirements

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Career Opportunities after Graduation

95%+ of Edinburgh Napier University graduates are in work or further study 15 months after graduation.

Work placements are arranged by the students themselves in Trimester 3 with help from tutors.

  • The average salary for UK Creative Directors is £160,500 (Glassdoor, 2023).
  • The most senior Executive Creative Directors can earn upwards of £250,000, plus car and annual bonus
  • Junior Creatives typically earn between £27,000 – £38,000.
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Curriculum

Courses

Campaign Creation

Concept Creation

Digital Creative

Major Project Portfolio in Advertising Practice

Planning in Advertising

Theory and Context of Advertising

Jobs - Careers

  • Copywriter
  • Art Director
  • Brand Strategist
  • Marketing Executive
  • Media Planner
  • Buyer
  • Creative Producer
  • Content Creator
  • Account Executive/Manager
  • Creative Director
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Fresh Content
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