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Masters
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Journalism & Media
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Communication for Business, Media and Culture - Milan
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MASTERS

Communication for Business, Media and Culture - Milan

Universita Cattolica del Sacro Cuore (Milan)
MilanItaly
On campus
Full-time
€6,360.00/year
 1260 Points
Duration
2 Years
Language
English
Start date
Sep 2024

Free Application Fee

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Program Description

This master in Communication for Business, Media and Culture aims to train new professionals in understanding, analyzing, planning, and implementing actions and complex communication processes for companies specializing in producing and selling products and services for communication companies and public and private institutions.

More specifically, graduates will develop the necessary knowledge, competencies, and skills to start their careers in communication, marketing, and management. They will be able to create media content related to the actual context, design campaigns, and plan communication actions, and events online and offline.

Entry Requirements

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Curriculum

Year 1

Audaudiovisual media policies and new challenges for the cultural industries

Data communication and society (with a tool for social research and data analysis)

Data science for communication with pitching and public speaking

Digital and soft skill

General management and principles of accounting

Marketing management and marketing planning

Psychology of digital media with developmental psychology

English for business

Workshop: self-branding & job positioning

Year 2

Corporate communication and communication law

Languages and creativity in media with brand entertainment

Public humanities and cultural diplomacy

Business marketing (with digital marketing project)

Free choice exams

Final dissertation

Internship

Workshop: thesis and dissertation

Jobs - Careers

  • Audience Developer
  • Communication Manager
  • Communication Strategist
  • Culture Promoter
  • Digital Account
  • Digital Communications Specialist
  • Digital Marketing Specialist
  • Events Manager
  • Media Planner
  • Media Relator
  • Project Manager
  • Public Relator
  • Social Media Manager
  • Web Analyst
  • Web Marketing Specialist
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