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Masters
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Journalism & Media
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Digital Communication and Marketing in Fashion (Distance)
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    For this specific program there is a Brive Application Fee of €250.
    MASTERS

    Digital Communication and Marketing in Fashion (Distance)

    IED Istituto Europeo di Design Madrid
    MadridSpain
    Online
    €12,200.00total
    Duration
    11 Months
    Language
    English
    Apply date
    Sep 2024

    Program Description

    Can we talk today about Fashion 2.0? What is the impact of the Internet on the reality of brands and their communication strategies? How do the rules change with the new sociability, participation and communication?

    The fashion phenomenon responds to the digital challenge, facing the readjustment of its rules. Social changes, new technologies, social networks, consumer evolution and the democratization of fashion have led brands to rethink their communication and marketing strategies.

    For many, this “digital age” has been an opportunity to make themselves known, position or even reinvent themselves. The identity of a brand is a key factor to define a comprehensive and coherent strategy, not only in the design of each collection, but also in the business model, the types of products or its target audience.

    It is therefore vital that all departments work towards a single goal and give the brand recognizable and common values, thus reinforcing its positioning in a dynamic and interactive environment like the current one. On the basis if this premise we understand the importance of good communication strategies in any fashion and lifestyle business, regardless of size or position. Whether it is part of the luxury retail sector or a small artisan business, it needs an identity.

    There may be additional costs by this University.

    Entry Requirements

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    Scholarships

    IED has been working for years to support the brightest, most motivated students with a system of financial facilitations, based on both merit and financial circumstances. Thanks to our arrangements with leading credit institutes, students can fund their training with loans at special rates.

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