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Masters
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Computer Science & IT
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Artificial Intelligence for Marketing Strategy
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MASTERS

Artificial Intelligence for Marketing Strategy

EM Normandie Business School
ParisFrance
On campus
Full-time
€19,400.00total
 2910 Points
Duration
2 Years
Language
English
Apply date
Sep 2024

Program Description

The MSc Artificial Intelligence for Marketing Strategy is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.

It combines teaching in marketing basics with technical knowledge. Gain expertise in marketing-applied to Artificial Intelligence and use it to significantly improve business performance.

The goal of the MSc in Artificial Intelligence for Marketing Strategy (AIMS) is to train marketing strategists to create a market-focused company using innovative and revolutionary AI technologies. Managers will learn to use strategies and efficient decision-making processes using cutting-edge “martechs” (marketing technology service providers), enabling human managers to perform better in terms of generating and retaining business.

Why join a Master of Science in Artificial Intelligence

• Joint training by a major Engineering School and a prominent Business School (both French “Grande Écoles”).
• Programme fully taught in English.
• Skills in both marketing and Artificial Intelligence.
• A professional training trip to Dublin to find out more about Big Tech.

Entry Requirements

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Curriculum

Semester 1

Cultural Integration

Cultural Integration Workshop

French Language Programme MSc (A1)

Foundation in Marketing

Operational Marketing Concepts

Strategic Marketing Principles

Management and Soft Skills

Multi-cultural Management

Global Leadership

Web Project Management

Technical Foundation

Data Privacy by Design

Mathematics for Data Science

Python and Algorithm Workshop: Initiation

Technical Orientation and Computer Literacy

Introduction to Computer Science

Semester 2

Business Exposure

French Language Programme MSc (A2)

Learning Trip to Dublin

The Ethics of Artificial Intelligence

Data Science

Data Visualization

Introduction to Deep Learning

Introduction to Machine Learning

Digital Marketing

Customer Relationship Management (CRM)

Introduction to Gamification, Augmented Reality and Virtual Reality

Introduction to User Experience and Bots

Search Engine Advertising Principles (SEA)

Search Engine Optimization Principles (SEO)

Digital Public Relations

Management and Soft Skills

Communication for Leaders

Legal

Research Methodology #1

Semester 3

Applications of Artificial Intelligence

Computer Vision and Image Analysis

Natural Language Processing Applications

Recommender System

Artificial Intelligence for Marketing

AI for Customer Relationship Management (CRM)

Artificial Intelligence in UE and Bots Implementation

DMP, Predictive Analysis, Data Intelligence and KPI (Analytics)

Gamification, Augmented Reality and Virtual Reality Workshop using AI

Business Exposure

Dissertation

End of Programme Project

Management and Soft Skills

French Language Programme MSc (A2-B1)

Negotiation

Research Methodology #2

Semester 4

Internship

Careers

  • Data Enabler
  • Data Visualization Consultant
  • Marketing Data Analyst
  • Entrepreneur
  • Customer Intelligence Manager
  • E-marketer
  • Operational Researcher
  • Business Intelligence Consultant
  • Data Manager
  • Data Analyst
  • Data Strategist
  • Big Data Consultant
  • Data Strategist
  • Marketing Scientist
  • Big Data Consultant
  • Data Scientist
  • Marketing Strategist
  • Expert/Analyst in Marketing/Marketing Research/CRM/Credit Analysis
  • Business Data Analyst
More

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