The MSc Artificial Intelligence for Marketing Strategy is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.
It combines teaching in marketing basics with technical knowledge. Gain expertise in marketing-applied to Artificial Intelligence and use it to significantly improve business performance.
The goal of the MSc in Artificial Intelligence for Marketing Strategy (AIMS) is to train marketing strategists to create a market-focused company using innovative and revolutionary AI technologies. Managers will learn to use strategies and efficient decision-making processes using cutting-edge “martechs” (marketing technology service providers), enabling human managers to perform better in terms of generating and retaining business.
Why join a Master of Science in Artificial Intelligence
• Joint training by a major Engineering School and a prominent Business School (both French “Grande Écoles”).
• Programme fully taught in English.
• Skills in both marketing and Artificial Intelligence.
• A professional training trip to Dublin to find out more about Big Tech.
Entry Requirements
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Curriculum
Semester 1
Cultural Integration
Cultural Integration Workshop
French Language Programme MSc (A1)
Foundation in Marketing
Operational Marketing Concepts
Strategic Marketing Principles
Management and Soft Skills
Multi-cultural Management
Global Leadership
Web Project Management
Technical Foundation
Data Privacy by Design
Mathematics for Data Science
Python and Algorithm Workshop: Initiation
Technical Orientation and Computer Literacy
Introduction to Computer Science
Semester 2
Business Exposure
French Language Programme MSc (A2)
Learning Trip to Dublin
The Ethics of Artificial Intelligence
Data Science
Data Visualization
Introduction to Deep Learning
Introduction to Machine Learning
Digital Marketing
Customer Relationship Management (CRM)
Introduction to Gamification, Augmented Reality and Virtual Reality
Introduction to User Experience and Bots
Search Engine Advertising Principles (SEA)
Search Engine Optimization Principles (SEO)
Digital Public Relations
Management and Soft Skills
Communication for Leaders
Legal
Research Methodology #1
Semester 3
Applications of Artificial Intelligence
Computer Vision and Image Analysis
Natural Language Processing Applications
Recommender System
Artificial Intelligence for Marketing
AI for Customer Relationship Management (CRM)
Artificial Intelligence in UE and Bots Implementation
DMP, Predictive Analysis, Data Intelligence and KPI (Analytics)
Gamification, Augmented Reality and Virtual Reality Workshop using AI
Business Exposure
Dissertation
End of Programme Project
Management and Soft Skills
French Language Programme MSc (A2-B1)
Negotiation
Research Methodology #2
Semester 4
Internship
Careers
Data Enabler
Data Visualization Consultant
Marketing Data Analyst
Entrepreneur
Customer Intelligence Manager
E-marketer
Operational Researcher
Business Intelligence Consultant
Data Manager
Data Analyst
Data Strategist
Big Data Consultant
Data Strategist
Marketing Scientist
Big Data Consultant
Data Scientist
Marketing Strategist
Expert/Analyst in Marketing/Marketing Research/CRM/Credit Analysis
Business Data Analyst
More
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