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Masters
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Business Management & Marketing
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Master in Strategic Marketing (MSc) (Online) - LSBF (Online)
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MASTERS

Master in Strategic Marketing (MSc) (Online) - LSBF (Online)

London School of Business and Finance (LSBF) (Online)
LondonUK
Online
Full-time
€9,775.90total
Duration
1 Year, 2 Months
Language
English
Start date
Oct 2025

Program Description

This Master of Science (MSc) in Strategic Marketing is a career-focused degree and is awarded by the London School of Business and Finance (Malta). With course delivery through the advanced online learning platform, you will have access to HD video tutorials, a library of research resources, professional and peer student networks, and student support, all at your fingertips, 24/7. And with the option of a pay-as-you-go fee structure, you can earn your degree in as little as 12 months. The maximum duration for completing the program is 36 months from the date of registration.

This comprehensive MSc Strategic Marketing program is designed to equip students with the knowledge and skills needed to excel in the field of marketing. Students will develop a deep understanding of marketing strategies, consumer behaviour, customer profiling, marketing communication, and marketing management.

The Strategic Marketing course emphasises ethical considerations and sustainability, innovative thinking, and the application of advanced techniques such as Artificial Intelligence and digital marketing. Graduates will be able to critically evaluate and develop their strategic marketing management skills and create effective marketing plans, research consumer behaviour, utilise tools for customer profiling, and analyse marketing communication strategies. With access to cutting-edge practices and a strategic mindset, students will be prepared to lead teams and effectively engage with global audiences.

Accreditation: MFHEA

Awarded By: LSBF Malta

Entry Requirements

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Program Highlights

  • Access the knowledge, skills, and strategic mindset necessary to excel in marketing.
  • Gain the best tools possible to engage with audiences from around the world and market products effectively and efficiently.
  • Learn innovative thinking practices in preparation to lead teams successfully.
  • Understand consumer behaviour and market trends and implement effective marketing strategies.
  • Learn important practices to execute and evaluate strategies effectively.
  • Understand the dynamic nature of today’s competitive marketplace.
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Learning Outcomes

  • Develop and critically evaluate comprehensive marketing strategies.
  • Research consumer behaviour and its application within marketing campaigns.
  • Utilise appropriate tools to determine customer profiling and develop relevant messages.
  • Critically analyse the importance of marketing communication strategies, the nature of communication and message development.
  • Critically apply factual and conceptual knowledge from across all aspects of marketing to complex situations.
  • Critically evaluate and synthesise a wide range of techniques and methodologies used in marketing management.
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100% Online Studies

LSBF has a flexible approach to learning with a modified delivery that places a greater emphasis on applied and interactive learning. Ultimately, LSBF aims to ensure that every single learner will study more efficiently, effectively and enjoyably.

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Curriculum

Stage 1

Strategic Marketing Management

Marketing Communications

Consumer Behaviour and Research

Stage 2

Elective Module 1

Elective Module 2

Elective Module 3

Stage 3

Integrative Research and Consultancy Project

Jobs - Careers

  • Brand Management
  • Product Management
  • Service Marketing
  • Account Management
  • Market Research
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Fresh Content
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