Master in Space and Brand Identity (Gr) (MSc) - NUP

The master in Space and Brand Identity (Gr) (MSc) aims, by combining both theoretical knowledge and practical approaches, to:

• Provide students with a broad understanding of the role of space as a communication device.
• Guide each student through a comprehensive understanding of the relationship between space, identity formation, and branded identity.
• Guide students to explore the mutual understanding of the disciplines of architecture and business.
• Provide students with theoretical and practical tools to use effectively the power of physical space in real life.
• Equip students with skills and practical tools to conceptualize, analyze and evaluate spaces by acknowledging tran-spatial ordering (i.e brand identity, values, policy, etc).
• Provide students with theoretical and practical tools to understand the spatial implication on human-spatial behavior and users’ perception.
• Develop graduates with a high degree of multidisciplinary professional standards and thus giving our graduates a distinct and holistic market advantage.

The master in Space and Brand Identity (Gr) (MSc) learning outcomes are the following:

• Combine theoretical and practical knowledge on the relationship between branding, space, and identity formation, while interacting with the various disciplines involved (i.e., architecture, interior design, and business) as well as with the local industry.
• Understand, analyze, and evaluate branded spaces having in mind their tran-spatial ordering (i.e., brand identity, values, policy, business strategy, etc.) as well as their influence on human-spatial behavior and users’ perception.
• Apply a wide range of principles and tools required for conceptualizing the relationships between branded spaces and customers’ behavior.
• Critically discuss the role of space as a marketing device and thus reflect on how physical and virtual space can be used to benefit the business world.
• Implement strategies and create synergies between the disciplines involved by considering real case studies in a multidisciplinary framework.
• Develop innovative business models, apply the foundations of entrepreneurship and innovation, business communication, and critically reflect on basic principles of organizational behavior and analyze how these principles influence behavior.
• Apply techniques, methods, and tools to conduct business research and branded spaces with mixed methods approaches.