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Duration
1 Year
Language
English
Program Description
The Master in Marketing Strategy and Innovation (MSc) trains future marketing managers who are able to make complex marketing strategy decisions in the various sectors and company types of business life, in both local and international markets.
The objective is to make sure that graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.
The objective is to make sure that graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.
Entry Requirements
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Why choose this program?
- One-year intensive program providing advanced marketing expertise.
- Practical learning through innovative teaching methods.
- Modules in data-driven marketing, channel management and online communication.
- Corporate case studies and simulations of strategic marketing decisions.
- An excellent learning experience with innovative teaching methods.
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Curriculum
Jobs - Careers
- Brand/product manager
- Key account manager at advertising agencies
- Digital marketing specialist
- Trade marketing specialist
- Sales/key account manager
- E-commerce expert
- Media planner
- purchaser
- Internal communication
- PR professional
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The content has been updated in the last 6 months
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