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Masters
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Business Management & Marketing
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Master in Marketing (MSc) - University of Birmingham
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    For this specific program there is a Brive Application Fee of €250.
    MASTERS

    Master in Marketing (MSc) - University of Birmingham

    University of Birmingham
    BirminghamUK
    On campus
    Full-time
    €33,180.56total
    Duration
    1 Year
    Language
    English

    Program Description

    Designed for those with no previous background marketing knowledge, the Master in Marketing (MSc) course at University of Birmingham will develop students' marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.

    In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this program with a ‘block’ teaching approach offers a more immersive learning experience that gives students the option to specialize in a chosen pathway.

    This program is ranked #46 globally in the QS Masters in Marketing 2023 Ranking.

    During the Master in Marketing (MSc) students will learn the theory and practice of marketing through taught modules, while having the opportunity to specialize in either digital, global or responsible marketing pathways that will prepare them for the future challenges that organizations face, such as digitalization and sustainability.

    Industry workshops, and careers support will help students to develop transferable skills, such as agile working and resilience.

    Accredited by the Chartered Institute of Marketing.

    Entry Requirements

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    Curriculum

    Semester 1

    Compulsory Modules

    Consumer Insights

    Marketing Strategy

    Optional Modules

    Marketing Communications or

    Services and Retail Marketing

    Semester 2

    Compulsory Modules

    Research and Analysis in Marketing

    Streams

    Responsible Marketing

    Ethics of Markets and Marketing Ethics
    Marketing and Sustainability

    International Marketing

    International Marketing
    Implementing International Marketing

    Digital Marketing

    Foundations of Digital Marketing
    Digital Marketing Live Project

    Optional Modules

    Innovation Management and New Product Development

    Reputation Management

    Strategic Branding

    Jobs - Careers

    • Advertising Account Executive
    • Digital Marketer
    • Media Buyer
    • PPC Specialist
    • Public Relations Officer
    • Social Media Manager
    • Business Adviser
    • Marketing Executive
    • UX Designer
    • Business Development Manager
    More
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