Brive logo
Explore
image/svg+xml
Discover programs that best match your skills and preferences
Find out which study programs best match your qualifications and criteria
Schedule a call and let us help you find the right program
Apply online to universities all over the world through Brive
We support you, every step of the way, to get you into one of your top choices
Collect points and receive cashback when applying through Brive
Search
Masters
image/svg+xml
Business Management & Marketing
image/svg+xml
Master in Marketing (MSc) - University of Birmingham
    Learn more about the program!
    Fill in your contact information and we will get in touch as soon as possible.
    Full Name
    Email
    image/svg+xml
    Contact number
    For this specific program there is a Brive Application Fee of €250.
    MASTERS

    Master in Marketing (MSc) - University of Birmingham

    University of Birmingham
    BirminghamUK
    On campus
    Full-time
    €33,104.46total
    Duration
    1 Year
    Language
    English

    Program Description

    Designed for those with no previous background marketing knowledge, the Master in Marketing (MSc) course at University of Birmingham will develop students' marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.

    In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this program with a ‘block’ teaching approach offers a more immersive learning experience that gives students the option to specialize in a chosen pathway.

    This program is ranked #46 globally in the QS Masters in Marketing 2023 Ranking.

    During the Master in Marketing (MSc) students will learn the theory and practice of marketing through taught modules, while having the opportunity to specialize in either digital, global or responsible marketing pathways that will prepare them for the future challenges that organizations face, such as digitalization and sustainability.

    Industry workshops, and careers support will help students to develop transferable skills, such as agile working and resilience.

    Accredited by the Chartered Institute of Marketing.

    Entry Requirements

    Are you eligible to apply?

    Sign up, check the entry requirements, and find out your compatibility with the program.

    Curriculum

    Semester 1

    Compulsory Modules

    Consumer Insights

    Marketing Strategy

    Optional Modules

    Marketing Communications or

    Services and Retail Marketing

    Semester 2

    Compulsory Modules

    Research and Analysis in Marketing

    Streams

    Responsible Marketing

    Ethics of Markets and Marketing Ethics
    Marketing and Sustainability

    International Marketing

    International Marketing
    Implementing International Marketing

    Digital Marketing

    Foundations of Digital Marketing
    Digital Marketing Live Project

    Optional Modules

    Innovation Management and New Product Development

    Reputation Management

    Strategic Branding

    Jobs - Careers

    • Advertising Account Executive
    • Digital Marketer
    • Media Buyer
    • PPC Specialist
    • Public Relations Officer
    • Social Media Manager
    • Business Adviser
    • Marketing Executive
    • UX Designer
    • Business Development Manager
    More
    Outdated Content
    The content has not been updated in the last 6 months

    Need help applying to this program?

    Schedule a free 20-minute counseling session today!

    Similar programs