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Masters
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Business Management & Marketing
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Master in Marketing (MSc) - ESERP (Madrid) (Spain)
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MASTERS

Master in Marketing (MSc) - ESERP (Madrid) (Spain)

ESERP Digital Business and Law School
MadridSpain
On campus
Full-time
€12,200.00total
 1220 Points
Duration
9 Months
Language
English
Apply date
Sep 2025
Start date
Oct 2025

Program Description

The Master in Marketing (MSc) will provide students with the knowledge to build brand awareness and design the most disruptive campaigns, measuring their scope and impact using the most innovative digital tools. A combination that allows them to obtain the key insights to position a brand both in the traditional offline environment, and in today’s exciting digital ecosystem.

Entry Requirements

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Aims of the Program

  • Know current theory and techniques of the major marketing disciplines.
  • Exhibit leadership skills and the ability to work effectively in teams.
  • Understand the ethical implication of business and marketing decision making and recognize ethical dilemmas.
  • Demonstrate critical thinking skills and multi-disciplinary problem solving.
  • Apply critical analysis of global perspectives.
  • Analyze data using technology and use creative thinking to manage crisis within the company and add value to the projects.
More

Curriculum

Core Modules

Global & Local Economy

International Business Strategy

Innovation & Disruption

Leadership, Team Management & Csr

Corporate Governance

Corporate Communication, Equality & Sustainability in Business

Statistics & Data Analysis

IT Tools For Business

Entrepreneurship

Marketing Plan & Branding

Marketing Intelligence

SNS & Digital Marketing Strategy

Inbound Marketing

Digital Operations Management

Consumer Behavior & Neuromarketing
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