The Master in Marketing (MSc) will provide students with the knowledge to build brand awareness and design the most disruptive campaigns, measuring their scope and impact using the most innovative digital tools. A combination that allows them to obtain the key insights to position a brand both in the traditional offline environment, and in today’s exciting digital ecosystem.
Entry Requirements
Are you eligible to apply?
Sign up, check the entry requirements, and find out your compatibility with the program.
Aims of the Program
Know current theory and techniques of the major marketing disciplines.
Exhibit leadership skills and the ability to work effectively in teams.
Understand the ethical implication of business and marketing decision making and recognize ethical dilemmas.
Demonstrate critical thinking skills and multi-disciplinary problem solving.
Apply critical analysis of global perspectives.
Analyze data using technology and use creative thinking to manage crisis within the company and add value to the projects.
More
Curriculum
Core Modules
Global & Local Economy
International Business Strategy
Innovation & Disruption
Leadership, Team Management & Csr
Corporate Governance
Corporate Communication, Equality & Sustainability in Business
Statistics & Data Analysis
IT Tools For Business
Entrepreneurship
Marketing Plan & Branding
Marketing Intelligence
SNS & Digital Marketing Strategy
Inbound Marketing
Digital Operations Management
Consumer Behavior & Neuromarketing
Fresh Content
The content has been updated in the last 6 months
Need help applying to this program?
Schedule a free 20-minute counseling session today!