The Master in Marketing Management (MSc) aims to prepare students for successful employment by providing a range of knowledge and skills that will allow them to reach strategic and tactical marketing decision-making by working collaboratively and individually.
It is designed to develop student's understanding of Marketing Management and its integration into the organization’s overall corporate strategy. This will be achieved by allowing students to acquire and apply the latest thinking and practice in the Master in Marketing Management (MSc) in a rapidly changing, digital environment.
Marketing is being deeply impacted by rapid technological advancement and the proliferation of data. This rapidly changing environment requires future marketing employees to have strong theoretical knowledge and understanding of the field, cultivate critical thinking and hold new skills to deal with the complexity of the modern marketing environment.