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Masters
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Business Management & Marketing
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Master in Marketing Management (MSc) - Middlesex University
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MASTERS

Master in Marketing Management (MSc) - Middlesex University

Middlesex University
LondonUK
On campus
Full-time
Duration
1 Year
Language
English
Apply date
Aug 2024

Program Description

The Master in Marketing Management (MSc) aims to prepare students for successful employment by providing a range of knowledge and skills that will allow them to reach strategic and tactical marketing decision-making by working collaboratively and individually.

It is designed to develop student's understanding of Marketing Management and its integration into the organization’s overall corporate strategy. This will be achieved by allowing students to acquire and apply the latest thinking and practice in the Master in Marketing Management (MSc) in a rapidly changing, digital environment.

Marketing is being deeply impacted by rapid technological advancement and the proliferation of data. This rapidly changing environment requires future marketing employees to have strong theoretical knowledge and understanding of the field, cultivate critical thinking and hold new skills to deal with the complexity of the modern marketing environment.

Entry Requirements

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Curriculum

Modules

Strategic Marketing Decisions

Attracting and retaining customers: a CRM approach

Branding in the Digital Age

Consumer Psychology

Digital Marketing

Practitioner Perspective

Marketing Leadership for Change

Research Project

Marketing Communication (Optional)

e-Commerce and Social Selling (Optional)

Applied Marketing (Optional)

Analytics for Customer Insights (Optional)

Entrepreneurial Marketing (Optional)

Destination Management (Optional)

Careers

  • Marketing Officer, Executive or Manager
  • Marketing Consultant
  • Marketing Analyst or Researcher
  • Digital Media Analyst or Manager
  • Marketing Account Manager
  • SME Owner
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