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Business Management & Marketing
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Master in Digital Marketing (MSc) - Middlesex University
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MASTERS

Master in Digital Marketing (MSc) - Middlesex University

Middlesex University
London, Great Britain
On campus
Full-time
€19,569.49/year
 2348 Points
Duration
1 Year
Language
English

Program Description

Digital marketing is growing as brands increase spending in this area by responding to consumer's shift to online, rapidly upskilling in digital marketing skills and knowledge, and ensuring they can meet the expectations and demands of consumers.

Jobs in digital marketing were some of the fastest-growing across any sector, according to LinkedIn.

The master in Digital Marketing (MSc) aims to empower students to compete within a digital business world, become creative agents of change within digital marketing, and evaluate, convince, and lead in the use of digital, whilst being socially aware and responsible marketers in a digital world.

We place students at the heart of the learning experience. Focusing on the knowledge and skills employers are looking for. We enhance this through our unique industry partnership with the IAB UK.

The master in Digital Marketing (MSc) delivers digital marketing management skills and knowledge with both a local and global market outlook while looking towards the future of digital, exploring a range of digital tools like search, social, and others against ever-increasing data.

We welcome students from a broad range of education and subject disciplines. The program is designed to equip you with the knowledge and skills, whether you’re starting a new or in a current role, wanting to work for a brand, a small business, maybe a start-up or a family business, the master in Digital Marketing (MSc) is designed to equip you with the knowledge and skills.

Entry Requirements

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Curriculum

Modules

Digital Marketing Strategy and Communications

E-Marketing and Social Media Management

Branding in the Digital Age

Consumer Psychology

Digital Marketing Analytics

Practitioner Perspective

Consumer Psychology

Research methods & dissertation

Growth Driven Marketing with AI – Automation (Optional)

Practitioner Perspective (Optional)

Entrepreneurship in the Digital Sector (Optional)

Industry-Placed Experience: Applied Digital Marketing (Optional)

Careers

  • Digital Marketing
  • Digital Analytics
  • Entrepreneurship
  • Content Marketing
  • Social Media Executive
  • Paid Media Executive
More

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