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Digital Marketing
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MASTERS

Digital Marketing

Middlesex University
London, Great Britain
Full-time
€20,198.69/year
 2423 Points
Duration
1 Year
Language
English
Start date
Sep 2022

Program Description

Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

This course will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Entry Requirements

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Education
Bachelor's Degree
6
or
Degree from State Technical Institute
6
English Level
Michigan Proficiency (ECPE)
B
or
Cambridge Proficiency (CPE)
B
or
Cambridge Advanced (CAE)
A
or
International Baccalaureate
5.0
or
IGCSE
C
or
Pearson Test of Academic Engl.
58
or
IELTS
6.5
or
TOEFL (internet based)
87
or
PTE
58
Notes:

Information about qualifications:

  • Normally a second class honours degree or above in any discipline awarded by a UK University or a recognised overseas institution.

Other accepted qualifications:

  • A professional qualification of an equivalent standard is acceptable.
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

Alternative English language requirements:

  • ESB ESOL International: Level 2‐Step 1
  • European Baccalaureate Language 1: Grade 7.0
  • European Baccalaureate Language 2: Grade 7.0
  • Language Cert International ESOL B2 SELT (SELT version ONLY): B2 High Pass overall and min 33/50 in each skill
  • Duolingo: Overall 110

More information:

  • If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study.

Curriculum

Modules

Marketing Strategy, Leadership and Planning

E-Marketing and Social Media Management

Digital and Social Media Analytics

Digital Advertising

Research methods & dissertation

Careers

Skills and knowledge in digital media can enhance a career in marketing through not just an understanding of the digital marketing strategies and platforms but also the ability to utilise and monitor new innovations in technology and market trends. Careers specific to digital marketing can include:

  • Digital Marketing Officer
  • Social Media Analyst
  • Digital Campaigns Officer
  • CRM Officer or Manager
  • Digital Account Manager
  • PPC/SEO Analyst

Whether you’re want to go into marketing or digital marketing, developed your consultancy, work in social media; today, knowledge of the consumer, digital and analytics is at the heart of marketing. The huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

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