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Digital Marketing
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MASTERS

Digital Marketing

Middlesex University
London, Great Britain
Full-time
€14,688.62/year
1737 Points
Duration
1 Year
Language
English

Program Description

Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

This course will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Entry Requirements

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Education
Bachelor's Degree
6
or
Degree from State Technical Insitute (TEI)
6
English Level
Michigan Proficiency (ECPE)
B
or
Cambridge Proficiency (CPE)
B
or
Cambridge Advanced (CAE)
A
or
International Baccalaureate
5.0
or
IGCSE
C
or
Pearson Test of Academic Engl.
58
or
IELTS
6.5
or
TOEFL (internet based)
87
or
PTE
58
Required Documents
CV
Certified Copy of the Degree Certificate/Diploma
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Personal Statement - Motivation Letter
Detailed Transcript
Academic Reference Letter (1st)
Student Visa
Academic Reference Letter (2nd)
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Notes:

Information about qualifications:

  • Normally a second class honours degree or above in any discipline awarded by a UK University or a recognised overseas institution.

Other accepted qualifications:

  • A professional qualification of an equivalent standard is acceptable.
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

Alternative English language requirements:

  • ESB ESOL International: Level 2‐Step 1
  • European Baccalaureate Language 1: Grade 7.0
  • European Baccalaureate Language 2: Grade 7.0
  • Language Cert International ESOL B2 SELT (SELT version ONLY): B2 High Pass overall and min 33/50 in each skill
  • Duolingo: Overall 110

More information:

  • If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study.

Curriculum

Marketing Strategy, Leadership and Planning

The aim of this module is to provide a systematic process and an analytical tool-kit that can deliver this success to a range of industries and organisations. Students will learn how to minimise the uncertainties surrounding marketing decisions through disciplined analysis of market trends, competitive intelligence and informed judgement. They will assess an organisation’s capability and capacity to design and deliver marketing strategies to meet expansion targets.

They will develop and monitor strategies that can make all the difference between high and low performance in the market, including competitive positioning, growth and digitally orientated strategies. They will finally learn how to improve and maximise their leadership style to aid decision thinking, inspire people and achieve business goals. - (30 Credits) Compulsory

E-Marketing and Social Media Management

The aim of this module is to develop students' knowledge and skills for deeply understanding and the emerging digital landscape, and develop the road-map to successfully compete in it. The module provides a critical overview of digital theories, tools, technologies and digital platforms that can be adopted by organisations to improve their approach to reach, acquire, and retain consumers. Though this module, students will be able to understand the key aspects of digital, mobile and social media theories and frameworks to incorporate digital strategies, tactics and tools. - (30 Credits) Compulsory

Digital and Social Media Analytics

The module equips students with knowledge, tools and methods to maximise the business value of social media data. It covers the process of identifying the right unstructured data, analysing it, and interpreting and acting on the gained knowledge. This module further provides students the opportunity to become familiar with contemporary research techniques for data analytics such as web traffic analysis tools, social network analysis, social media harvesting and search engine optimisation. - (15 Credits) Compulsory

Digital Advertising

The aim of this module is to provide students a deep understanding of the role of digital advertising in the marketing of products and services. Specifically, students will gain detailed knowledge on how to create successful digital advertising campaigns using specific digital advertising tools, methods and frameworks used to evaluate the effectiveness of digital advertising. Particularly, this module will equip students with the necessary skills as well as knowledge for a potential career in digital advertising and related fields. - (15 Credits) Compulsory

Research Methods & Dissertation

This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, and developing specific recommendations or conclusions in relation to the research project. - (60 Credits) Compulsory

Careers

Skills and knowledge in digital media can enhance a career in marketing through not just an understanding of the digital marketing strategies and platforms but also the ability to utilise and monitor new innovations in technology and market trends. Careers specific to digital marketing can include:

  • Digital Marketing Officer
  • Social Media Analyst
  • Digital Campaigns Officer
  • CRM Officer or Manager
  • Digital Account Manager
  • PPC/SEO Analyst

Whether you’re want to go into marketing or digital marketing, developed your consultancy, work in social media; today, knowledge of the consumer, digital and analytics is at the heart of marketing. The huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

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