Marketing and Luxury Business Management - ESERP (Barcelona)

Building a brand identity and connecting with the audience is always a big challenge. But what happens when that brand belongs to the luxury sector? The challenge is even bigger! Because it is one of the most demanding and competitive sectors currently. For this reason, it is essential to have in-depth knowledge of the field, and that is precisely what students will work on in the Master in Marketing and Luxury Business Management.

Students will have the opportunity to go beyond theory and delve into the reality of the sector. They will visit leading luxury companies and discover from the inside how their processes, strategies, and dynamics work. These company visits will allow them to experience luxury first-hand, being in direct contact with iconic brands and trend-setting professionals. It will be a transformative experience that will bring them, like never before, closer to the essence and demands of true luxury.