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Masters
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Business Management & Marketing
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Master in Marketing - EU Business School (EU Munich)
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MASTERS

Master in Marketing - EU Business School (EU Munich)

EU Business School (Munich)
MunichGermany
On campus
Full-time
€15,600.00total
 1560 Points
Duration
1 Year
Language
English
Apply date
Aug 2024
Start date
Oct 2024

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Program Description

This master in Marketing helps to understand today's markets. Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

From the effective use of social media marketing to understanding your target audience, this master in Marketing explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic, and operational areas of a business.

Entry Requirements

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Curriculum

Courses

Term 1

Marketing for International Businesses

Understanding Consumer and Customer Markets

Winning Strategies for Market Entry

Tools for Success

Business Immersion Week

Term 2

Strategic Marketing

Data-Driven Marketing: The Power of Analytics

Strategic Development for Business Success

Developing a Leadership Edge

Business Immersion Week

Term 3

B2B Marketing

Digital Marketing

New Product Development for Growth

Building Successful Teams

Business Immersion Week

Jobs - Careers

  • Head of Digital Marketing
  • Marketing Manager
  • Head of Media
  • Head of Communications
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