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Masters
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Business Management & Marketing
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Master in Marketing with Digital Strategy (MSc) - ENU
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MASTERS

Master in Marketing with Digital Strategy (MSc) - ENU

Edinburgh Napier University
EdinburghScotland
On campus
Full-time
€23,923.97€14,233.25total
 1419 Points
Duration
1 Year, 4 Months
Language
English
Start date
Jan 2025

EU Postgraduate Scholarship

For this full-time postgraduate program starting in January 2025, Edinburgh Napier University offers a £8,000 partial scholarship to EU students.

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Program Description

This Master in Marketing with Digital Strategy (MSc) equips you with the digital skills and strategic marketing knowledge to meet the current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge (but note that digital skills and literacy are required for this course from the outset), this higher degree will increase your employability, empowering you to have the confidence and knowledge to meet employers’ present and future digital and marketing needs and give you the advanced digital skills necessary to develop new business and marketing opportunities.

You’ll be able to gain an additional professional qualification (Certificate in Digital and Data-Driven Marketing) as part of your studies, and you’ll also get practical experience in digital and social media analytics as part of this course, greatly enhancing your career prospects.

The program is accredited by the Institute of Data & Marketing and The Chartered Institute of Marketing.

Entry Requirements

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Career Opportunities after Graduation

95%+ of Edinburgh Napier University graduates are in work or further study 15 months after graduation.

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Assessments

Each module will have either one or two assessments. Assessment is carried out via a wide range of mechanisms, both coursework and exam.

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Curriculum

Courses

Consumer Insights

Digital Analytics Strategy

Digital Marketing Strategy

Dissertation

Marketing Communications

Principles and Practice of Marketing

Research Methods

Skills for Success

Social Media and Content Marketing

Strategic Brand Management

Jobs - Careers

  • Customer Relationship Manager
  • Digital Media Developer
  • Digital Marketing Manager
  • Search Engine Analyst
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Fresh Content
The content has been updated in the last 6 months

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