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Masters
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Business Management & Marketing
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Master in Marketing, Consumption and Society (MSc) - UL
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MASTERS

Master in Marketing, Consumption and Society (MSc) - UL

University of Limerick
LimerickIreland
On campus
Full-time
€9,250.00/year
 1295 Points
Duration
1 Year
Language
English

Program Description

This master in Marketing, Consumption and Society (MSc) provides a comprehensive marketing education through exposure to key theoretical tenets coupled with reflective engagement on the interface between marketing and consumption in contemporary society. Providing a ‘real world’ experience through ‘live’ projects, the program includes specialist laboratory and computer facilities and incorporates a residential workshop.

Entry Requirements

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Curriculum

Courses

Semester 1

Marketing Theory

Consumption & Consumer Culture

Marketing & Society

Research Philosophy & Methodology in Marketing

Semester 2

Marketing Leadership

Strategic Marketing Decision Making

Marketing in Popular Culture

Ethnography for Consumer Research

Digital and Social Media Marketing

Semester 3

Research Paper

Jobs - Careers

  • Marketing Management
  • Public Sector Marketing
  • Creative Marketing
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