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Masters
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Business Management & Marketing
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Marketing Communications and Brand Management (MSc) - Dubai
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MASTERS

Marketing Communications and Brand Management (MSc) - Dubai

Middlesex University Dubai
On campus
Full-time
€20,870.20total
 1279 Points
Duration
1 Year
Language
English
Apply date
Aug 2024
Start date
Sep 2024

Program Description

Throughout the Master in Marketing Communications and Brand Management (MSc) at Middlesex University Dubai, students will understand how organisations seamlessly integrate digital touchpoints into physical experiences through human interaction.

The course will be made up of students from a diversity of backgrounds, giving them an appreciation of how the future of brand communication is about innovating naturally and adapting to the different marketing environments and conditions in which organisations function.

The Master in Marketing Communications and Brand Management (MSc) course allows students to choose from a range of optional modules which build upon the content of the compulsory modules and explore more specialised and niche aspects of communications and brand management.

Entry Requirements

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Curriculum

Compulsory Courses

Branding in the Digital Age

Marketing Communications

Practitioner Perspectives

Consumer Psychology

Digital Marketing

Marketing Analytics

Research Project

Optional Courses

Cross-Cultural Communications and Global Brands

Public Relations and Corporate Communications

Innovation Driven Marketing

Experiential Marketing

Marketing Sustainability and ESG

Marketing Practicum

Jobs - Careers

  • Marketing Executive
  • Account Executive
  • PR Executive
  • Brand Executive
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