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Masters
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Business Management & Marketing
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Master in Marketing and Brand Management (MSc) - Fresenius
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MASTERS

Master in Marketing and Brand Management (MSc) - Fresenius

Fresenius University of Applied Sciences
BerlinGermany
On campus
Full-time
€21,120.00total
 875 Points
Duration
2 Years
Language
English
Start date
Sep 2025

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Program Description

The Master in Marketing and Brand Management (MSc) at Fresenius University of Applied Sciences is an international, practice-oriented master’s study program that builds on students' business know-how and enhances it with comprehensive knowledge of fields such as strategic marketing, brand strategy, and consumer psychology. Students will also acquire important management competencies, broad research expertise, and intercultural and language skills.

The Master in Marketing and Brand Management (MSc) provides students with in-depth knowledge in the key fields of modern marketing and brand management based on methods of achieving rigorous consumer understanding. The expertise they gain will allow them to develop and lead brands in small and medium-sized businesses and in large and complex global organizations.

Entry Requirements

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4 Reasons to choose this program

  • Study without NC (numerus clausus): Practical and application-oriented.
  • Future-Proof: Courses developed with leading companies.
  • Stay flexible: Easily switch courses later on.
  • Build a network: More than 18,000 students and numerous partner companies.
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Curriculum

Year 1

Semester 1

Strategic Marketing

Brand Theory & Corporate Brand Strategy

Leadership & Management

Advanced Project Management

German I: Living in Germany

Intercultural Communication & Competence

Research Methodology

Semester 2

Marketing Mix Design & Management

Complex Brand Architectures & Positioning

Innovation Management & Design Thinking

Interdisciplinary Team Project I

German II: Working in Germany

Foreign Language Skills

Quantitative & Qualitative Methods for Business

Year 2

Semester 3

Consumer Research Lab

Consumer Behavior & Psychology

Advanced Team Project

Scientific Work in Practice

Compulsory Elective

Semester 4

Stakeholder Communication & PR

Public Affairs & Government Relations

Master‘s Thesis

Elective Modules

International Relations & Current World Affairs

Corporate Finance

Sustainability Management & CSR in a Global Context

Entrepreneurship

Internship

Jobs - Careers

  • Marketing and brand management roles in corporations and organizations
  • Leadership positions
  • Roles in corporate communications and relations
  • Strategy consulting roles
  • Activities and management roles in business associations and other interest groups
  • Change management and management consulting positions
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