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Masters
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Business Management & Marketing
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Luxury Management (MSc) - International University of Monaco
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MASTERS

Luxury Management (MSc) - International University of Monaco

International University of Monaco
Monaco, Monaco
On campus
Full-time
€26,250.00total
 2625 Points
Duration
1 Year, 4 Months
Language
English
Apply date
Sep 2024

Program Description

The Master in Luxury Management (MSc) program at the International University of Monaco (IUM) aims to give students a strong foundation in Luxury Management, making them understand the theoretical framework, the principles of luxury dynamics, the luxury customers, and the luxury codes.

75% of graduates are employed on graduation day

This program gives students the opportunity to choose between three specializations: Luxury Fashion and Accessories Management, Luxury Hospitality and Event Management, and Luxury Brand Management.

The Luxury Fashion and Accessories Management track is a unique specialization designed to meet the specific needs of luxury retail brands. It prepares students to make their first step into an international career.

The Luxury Hospitality and Event Management program offers a multidisciplinary approach: a solid business, strategic, marketing and communication knowledge combined with exposure to the practical side, thanks to active professionals.

The Brand Management specialization focuses on how the luxury industry interacts with the twenty-first century’s economic, cultural, and technological environments. It also focuses on the characteristics of today’s luxury consumers, and the resonances generated by high-end goods and services.

The Master in Luxury Management (MSc) program has been developed considering the needs of an ever-evolving segment and working closely with large corporations and emerging brands.

Entry Requirements

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Program Highlights

-Location: Monaco is a hub for luxury business and international commerce.
-Relevant Curriculum: This program is designed specifically to meet the demands of the luxury industry.
-Expert Faculty: Top-notch faculty and industry experts
-Practical Learning: The program provides students with hands-on experience.
-International Environment: IUM attracts students from around the world!
-Networking Opportunities: IUM provides students with opportunities to build valuable connections with professionals.
-Cutting-Edge Curriculum: The curriculum at IUM is designed to keep pace with the latest trends.
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Curriculum

September - January

Marketing of Luxury Goods and Services

Introduction and Overview of the Luxury lndustry

Organizational Behavior

The Ethics of Business

Luxury lndustry Competitive Analysis

Accounting and Forecasting

Market Research

January - June (Specializations)

Luxury Fashion & Accessories Management

Luxury Retail Marketing

Omnichannel Strategy

Luxury Distribution

Luxury Hospitality & Event Management

Event Management

Tourism Marketing & Sales

Hospitality Operational Management

Luxury Brand Management

Digital Strategy

Sustainable Luxury

Media Communication and PR

June - December

One of the following options:

Internship (4-6 months)

Applied Entrepreneurial Project

Thesis

Jobs - Careers

  • General Manager/Hotel Director
  • Food & Beverage Manager
  • Operational Manager
  • Sales & Marketing Manager
  • Event Manager
  • Revenue Director
  • Financial Director
  • Human Resources & Training Manager
  • Project Manager/Construction Manager
  • Brand Manager

Industries:

  • Fashion
  • Consumer/Professional Services
  • Real Estate/Construction
  • Media, Advertising & Entertainment
  • Hospitality & Leisure
  • Yachting industry
  • Retail Management (Retail Manager, Area Manager, Store Manager)
  • Luxury Distribution
  • Merchandising and Retail Buying
  • International Marketing
  • Product and Brand Management
  • Communication
  • E-commerce and Luxury Distribution
  • Entrepreneurship
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