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Masters
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Business Management & Marketing
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Master in Luxury Management (MSc) - Fresenius University
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MASTERS

Master in Luxury Management (MSc) - Fresenius University

Fresenius University of Applied Sciences
CologneGermany
On campus
Full-time
€21,120.00total
 875 Points
Duration
2 Years
Language
English
Start date
Sep 2025

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Program Description

The international, practice-oriented Master in Luxury Management (MSc) at Fresenius University of Applied Sciences equips students with comprehensive knowledge of management, marketing, sales, and strategy. It offers many opportunities to gain practical experience in the luxury industry.

In partnership with Louis Vuitton, The Estée Lauder Companies, Sephora, Swarovski, Breidenbacher Hof, Rimowa

Through partnerships with leading Maisons and companies, the program offers students a unique approach and exciting opportunity to gain practical experience in the luxury sector with a combination of comprehensive classroom learning and hands-on practical experience, e.g. workshops, masterclasses, case-study days, store visits with partners as wells as working experience.

In the Master in Luxury Management (MSc), students will delve deeper into the world of luxury brands and products each semester. They will acquire specialized management know-how in the luxury sector and gain comprehensive knowledge of the marketing and sales of luxury goods.

Entry Requirements

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4 Reasons to choose this program

  • Study without NC (numerus clausus): Practical and application-oriented.
  • Future-Proof: Courses developed with leading companies.
  • Stay flexible: Easily switch courses later on.
  • Build a network: More than 18,000 students and numerous partner companies.
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Program Benefits

In this degree program students will benefit from:

  • the collaboration with six partners which is unparalleled in Germany,
  • subject-specific courses which prepare them for a career in the booming industry of leading luxury brands,
  • hiring activities with partners,
  • study weeks in Paris and Munich,
  • the option of only spending the first year in Cologne. In their final year they can live wherever you want.
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Curriculum

Year 1

Semester 1

Luxury Business Mix

Strategic Marketing & Brand Management

Leadership & Management

Advanced Project Management

German I: Living in Germany

Intercultural Communication & Competence

Research Methodology

Semester 2

Strategic & Financial Management in Luxury

Customer Experience in Luxury

Innovation Management & Design Thinking

Interdisciplinary Team Project I

German II: Working in Germany

Foreign Language Skills

Quantitative & Qualitative Methods for Business

Year 2

Semester 3

Distribution & Communication in Luxury

Origins of Luxury in History, Art & Culture

Advanced Team Project

Scientific Work in Practice

Compulsory Elective

Semester 4

Stakeholder Communication & PR

Digital & Sustainable Transformation in Luxury

Master‘s Thesis

Elective Modules

Choose 1 out of 6:

International Relations & Current World Affairs
Corporate Finance
Sustainability Management & CSR in a Global Context
Entrepreneurship
Consumer Behavior & Psychology
Internship

Jobs - Careers

  • Product Manager
  • Brand Manager
  • Retail Operations Manager
  • PR Manager
  • Social Media Manager
  • Key Account Manager
  • Assistant Store
  • Manager
  • Advocacy & Influencer Manager
  • Communication Manager
  • E-commerce Manager
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Fresh Content
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