Master in International Marketing (MSc) - Robert Gordon

This master in International Marketing (MSc) from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion, you will be able to make an immediate and effective contribution to operations within the field of marketing.

By studying the master in International Marketing (MSc) you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology, and legal systems.

You will study and analyze consumer attitudes to products and business and look at the behavior of the customer in a rapidly changing world. Digital aspects of marketing are emphasized throughout the course and you will develop a solid understanding of the knowledge and skills within this area.