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€20,350.00total
2035 PointsDuration
1 Year
Language
English
Start date
Sep 2025
Program Description
The Master in International Marketing (MBA) at Coventry University London will aim to equip students with theories and concepts of strategy, leadership, finance, along with specialised knowledge in marketing management, creativity and brand communications and digital marketing.
Students will sharper their knowledge and skills by applying their learning into a wide range of contexts through simulated learning, experiential activities and interdisciplinary business-related projects. They will prepare for managing core marketing elements, by gaining exposure to the latest marketing practices across a selection of sectors within an international context.
Students will sharper their knowledge and skills by applying their learning into a wide range of contexts through simulated learning, experiential activities and interdisciplinary business-related projects. They will prepare for managing core marketing elements, by gaining exposure to the latest marketing practices across a selection of sectors within an international context.
Entry Requirements
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Curriculum
Why this program?
- CMI accreditation: Study a course with professional accreditation1 from one of the UK’s leading professional management bodies - the Chartered Management Institute (CMI). Take the opportunity to obtain the CMI Level 7 Diploma in Strategic Management and Leadership Practice subject to the successful completion of specific modules.
- Contemporary course content: This MBA course aims to cover the latest trends and developments in a marketing and management practice, encouraging you to ask questions and suggest solutions. The course aims to expand your ability to find the data and insights you’ll need to make well-informed decisions.
- Industry insight: You may have the chance to hear marketing practitioners share their inspirational stories and attend tailored talks by experts from academia. Please note that staff are subject to change.
- Real-world experience: Your lecturers strive to minimise the use of conventional teaching methods, preferring exposure to the world of work both within and beyond the classroom. The final semester project provides you with opportunities for business plans, internships and consulting projects.
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