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Masters
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Business Management & Marketing
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Master in International Marketing Management - Milan
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MASTERS

Master in International Marketing Management - Milan

Universita Cattolica del Sacro Cuore (Milan)
MilanItaly
On campus
Full-time
€12,000.00total
 1260 Points
Duration
1 Year, 3 Months
Language
English
Start date
Sep 2024

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Program Description

The master in International Marketing Management prepares students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or his/her own business.

The master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods through the presence of academics with international profiles, managers, case discussions, role plays, and individual or group projects, also commissioned by companies and business organizations, and seminars.

Entry Requirements

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Curriculum

Core Courses

Strategic marketing

Business marketing and key account management

Branding and communication management

Consumer behaviour

International marketing research

Marketing strategies in an international setting

Evaluating companies and markets for action

Managing psychology in an intercultural contex

Jobs - Careers

  • International Marketing Manager
  • Country Manager
  • Export Manager
  • International Sales Manager
  • International Brand and Communication Manager
  • International Area Manager
  • International Marketing Researcher
  • International Analyst
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