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Masters
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Business Management & Marketing
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International Marketing and Brand Management (MA) - MBS
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MASTERS

International Marketing and Brand Management (MA) - MBS

Munich Business School
MunichGermany
On campus
Full-time
€24,900.00total
 1245 Points
Duration
1 Year, 6 Months
Language
English
Start date
Sep 2024

Program Description

The master in International Marketing and Brand Management (MA) provides you with in-depth knowledge in the areas of International Marketing, Brand Management, and Customer Insights, equipping you with the most important skills and tools to successfully put your innovative marketing strategies into practice.

During your Business Project, you will learn right from the first semester how to solve a business problem. In the master in International Marketing and Brand Management (MA), you will cooperate with your fellow students, you will show that you can develop a marketing and branding concept or design a brand awareness campaign for a real company.

This will prepare you perfectly for a career as an innovative, responsible, and cosmopolitan marketing and brand manager.

Entry Requirements

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Curriculum

Year 1

Semester 1

International Marketing

Brand Management

Fundamentals of Consumer Behavior

Behavioral Economics: From Heuristics to Nudging

Empirical Research: Introduction to Quantitative and Qualitative Methods

Business Project

International Strategic Management

Organizational Behavior

Conscious Business

Languages (Optional)

Business Communication

Business Ethics

Negotiation Skills

MBS Engagement

Choose one of the following:
Business in Germany
Business in Latin America
Business in China

Semester 2

(Digital) Brand Communication: Customer Journeys, User Experience and Analytics

(Digital) Advertising: Programmatic Advertising, Zero Friction and More

Social Media: The Purpose, The Impact and The Use for Businesses

The Basics of Innovation: Models, Context, Diffusion and Adoption

How to Market Innovations: Analysis, Segmentation, Targeting, Positioning and The Right Marketing Mix

Business Project

Languages (Optional)

Responsible Leadership

Business & Society

Master Thesis Preparation

MBS Engagement

Choose two of the following:
Brand Storytelling
Psychology of Marketing
Independent Research Project
Success Factor Happiness
Technology Trends

Choose one of the following:
Business in Europe
Business in Latin America
Business in China
Business in USA and Canada
Business in Emerging Economies (India, Africa)

Year 2

Semester 3

Master Thesis

Choose one of the following:
Semester Abroad
Internship

Jobs - Careers

  • Sales Specialist
  • Consultant
  • Consultant Brand Communications
  • Marketing Consultant (Online)
  • Marketing Manager (Digital)
  • Brand Manager
More
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