(Digital) Brand Communication: Customer Journeys, User Experience and Analytics
(Digital) Advertising: Programmatic Advertising, Zero Friction and More
Social Media: The Purpose, The Impact and The Use for Businesses
The Basics of Innovation: Models, Context, Diffusion and Adoption
How to Market Innovations: Analysis, Segmentation, Targeting, Positioning and The Right Marketing Mix
Business Project
Languages (Optional)
Responsible Leadership
Business & Society
Master Thesis Preparation
MBS Engagement
Choose two of the following:
Brand Storytelling
Psychology of Marketing
Independent Research Project
Success Factor Happiness
Technology Trends
Choose one of the following:
Business in Europe
Business in Latin America
Business in China
Business in USA and Canada
Business in Emerging Economies (India, Africa)