International Management (Marketing) (MA) - HS Fresenius

The Master in International Management (Marketing) (MA) at Fresenius University of Applied Sciences is right for everyone with a bachelor‘s degree in a non-business field wishing to gain additional economic expertise or switch to a management career. It is designed to teach postgraduate management skills and economic expertise to bachelor’s graduates from all disciplines.

In this master’s program, students will gain a broad range of management skills backed up by a profound understanding of economics. They will learn to apply this to the diverse social, technological, educational, and cultural contexts of modern trends and challenges. Additionally, in their second semester, they will be able to choose among one of three personal specialization tracks.

The Marketing track equips learners with the expertise to develop and execute successful marketing campaigns, utilizing cutting-edge digital marketing strategies and understanding the nuances of consumer behavior.