Integrated Marketing Communications (MSc) (Online) - LSBF

• Access the knowledge, skills, and strategic mindset necessary to excel in marketing.
• Gain the best tools possible to engage with audiences from around the world and market products effectively and efficiently.
• Learn innovative thinking practices in preparation to lead teams successfully.
• Understand consumer behaviour and market trends and implement effective marketing strategies.
• Learn important practices to execute and evaluate strategies effectively.
• Understand the dynamic nature of today’s competitive marketplace.
• Enhance your ability to manage brand narratives through an integrated marketing communication program grounded in real-world practices.
• Learn to tailor marketing communications campaigns to a variety of target groups
• Gain a deep understanding of communications integrated systems, covering traditional and digital platforms.
• Explore ethical, legal, and regulatory environments that shape global marketing.
• Benefit from a curriculum that combines academic excellence with integrated strategic marketing tools used by modern brands.
• Experience practical case studies and insights from expert practitioners in integrative marketing techniques.

• Develop and critically evaluate comprehensive marketing strategies.
• Research consumer behaviour and its application within marketing campaigns.
• Utilise appropriate tools to determine customer profiling and develop relevant messages.
• Critically analyse the importance of marketing communication strategies, the nature of communication and message development.
• Critically apply factual and conceptual knowledge from across all aspects of marketing to complex situations.
• Critically evaluate and synthesise a wide range of techniques and methodologies used in marketing management.
• Advise on current advertising and promotion management industry practices in order to make recommendations to organisations.
• Produce an advertising and promotions plan for a given organisation.
• Identify the most appropriate metrics to measure campaign success.
• Apply advertising theories to understand how messages are decoded by different audiences.
• Evaluate the role of corporate communication in public relations.
• Practice effective internal and external communication aligned with integrated marketing communication syllabus objectives.
• Describe appropriate digital marketing tactics, such as SEO, PPC and email marketing.
• Understand the scope and application of an integrated marketing degree, combining brand strategy with communication design.

LSBF has a flexible approach to learning with a modified delivery that places a greater emphasis on applied and interactive learning. Ultimately, LSBF aims to ensure that every single learner will study more efficiently, effectively and enjoyably.

• Brand Management
• Product Management
• Service Marketing
• Account Management
• Market Research