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Duration
1 Year
Language
English
Start date
Sep 2025
100% Online Program
This program is offered 100% online with affordable tuition fees.
Schedule a free callProgram Description
In today’s competitive business landscape, data-driven decisions are key to successful marketing strategies. Graduates of this Master in Global Marketing and Data Analytics (Online) (MSc) will be equipped with the expertise to combine global marketing knowledge with the analytical skills needed to interpret complex data and drive impactful marketing campaigns.
Students will explore consumer behaviour, digital trends, and market segmentation while learning how to use analytical tools to shape marketing strategies on a global scale.
Whether they are looking to improve brand visibility or lead large-scale marketing teams, this program will help them unlock the power of data to transform how businesses approach marketing in an increasingly interconnected world.
This program is also offered part-time (duration: 2 years).
Students will explore consumer behaviour, digital trends, and market segmentation while learning how to use analytical tools to shape marketing strategies on a global scale.
Whether they are looking to improve brand visibility or lead large-scale marketing teams, this program will help them unlock the power of data to transform how businesses approach marketing in an increasingly interconnected world.
This program is also offered part-time (duration: 2 years).
Entry Requirements
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Learning at Roehampton
- Internationally-recognised degree: Earn a prestigious business qualification, guided by industry experts and respected by employers worldwide.
- Boost your business skills from anywhere: Whether you choose to study at home or need to take your studies on the go, our programmes guarantee an outstanding level of quality education to set your career up for success.
- Personalised learning experiences: Benefit from tailored support and personalised feedback throughout your studies. Our dedicated faculty and on-demand resources help you achieve your individual career goals.
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What skills will you gain?
- Develop data-driven marketing strategies: Understand and apply global marketing strategies and tools to address real-world business challenges.
- Leverage data analytics for strategic decisions: Use advanced data analytics and business intelligence to evaluate performance and inform decision-making.
- Craft effective marketing plans: Absorb global market information to create and communicate effective marketing and distribution strategies.
- Master strategic decision-making: Lead corporate strategies with a focus on sustainability, stakeholder management, and data-informed solutions in a global context.
- Conduct actionable business research: Formulate sustainable solutions to marketing problems, informed by current research and trends.
- Innovate in digital marketing practices: Adapt to the rapidly changing digital landscape by evaluating strategies and creating transformative marketing projects using emerging technologies.
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Support
- Advanced virtual campus: Get access to our cutting-edge virtual learning platform, Canvas, where you can find additional online resources and materials at your disposal.
- Personalised career services: Just as you would on-campus, online graduate students are supported by our dedicated Careers Support Team, offering hands-on guidance and expert assistance from day one.
- Global networking opportunities: Connect with a diverse community of professionals and peers from around the world, expanding your network and gaining valuable insights into global business practices.
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Curriculum
Jobs - Careers
- Global Marketing Manager
- Marketing Data Analyst
- Social Media Strategist
- Digital Analytics Manager
- Market Research Director
- Customer Insights Manager
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Fresh Content
The content has been updated in the last 6 months
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