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Masters
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Business Management & Marketing
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Master in Digital Marketing - Vilnius University (VU)
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MASTERS

Master in Digital Marketing - Vilnius University (VU)

Vilnius University
Vilnius, Lithuania
On campus
Full-time
€4,606.00/year
 967 Points
Duration
1 Year, 6 Months
Language
English
Start date
Sep 2025

Available Scholarships

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Program Description

In the age of technology, when the world is bombarded with information, marketing is no longer just a struggle to describe goods, but also a struggle to tell stories and create images. The aim of the Master in Digital Marketing is to educate marketing and communication professionals, who are capable of creating user-friendly business stories, and of being able to manage the image of companies and products, as well as to quickly and effectively solve communication crises, and develop effective marketing and communication strategies.

The Master in Digital Marketing is accredited by the world wide known, prestigious “Chartered Institute of Marketing“ (CIM) organization. (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers.

Entry Requirements

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Why choose this program?

  • It is the only study program of this kind in Lithuania that teaches both traditional and digital marketing techniques.
  • The program is taught by professionals from Lithuania and abroad.
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Learning Outcomes

  • Project management: you will be able to make decisions and execute marketing activities, both in the local and the international market, as well as to divide complex problems into specific tasks.
  • Strategies of digital marketing: you will be able to choose the most appropriate marketing actions for your business in the digital space.
  • Analytical skills: you will be able to analyse marketing data and understand consumer behaviour in the digital space.
  • Working with marketing communication: you will be able to provide critical evaluations of marketing communication and plan digital marketing actions.
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Curriculum

Semester 1

Compulsory Courses

Marketing Management

Digital Marketing Tools

Online Consumer Behaviour

Communication Channels in Marketing

Elective Courses

Strategic Brand Management

Innovation and Change Management

Semester 2

Compulsory Courses

Methods of Data Collection and Analysis

E-Commerce

Integrated Marketing Communication

Master Thesis: Theoretical Part

Elective Courses

Mobile Marketing

Pricing

Semester 3

Compulsory Courses

Digital Marketing Strategies and Planning

Master Thesis: Final Part

Elective Courses

Web and Social Media Analytics

Creative Message
Fresh Content
The content has been updated in the last 6 months

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