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€15,600.00/year
1560 PointsDuration
1 Year
Language
English
Apply date
Aug 2024
Start date
Oct 2024
Program Description
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This master in Digital Marketing, Transformation and Design Thinking will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms.
They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Entry Requirements
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Learning Outcomes
- Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
- Develop innovative, creative and user-oriented ideas and solutions using the design thinking process and brainstorming and ideation techniques.
- Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.
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Curriculum
Jobs - Careers
- Design Strategist
- Digital Marketing Strategist
- Digital Adoption Manager
- Search Engine Optimization Specialist
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