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Masters
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Business Management & Marketing
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Master in Digital Marketing (Online) (MSc) - Roehampton
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MASTERS

Master in Digital Marketing (Online) (MSc) - Roehampton

University of Roehampton
LondonUK
Online
Full-time
€10,947.54total
Duration
1 Year
Language
English
Start date
Sep 2025

100% Online Program

This program is offered 100% online with affordable tuition fees.

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Program Description

The IDM-accredited Master in Digital Marketing (Online) (MSc) is a launchpad into the dynamic world of digital influence. Students won’t just learn the basics, they will master the strategies that drive engagement and deliver results in today’s fast-paced market. They will immerse themselves in the latest digital trends, from social media tactics to data-driven decision-making, and gain the skills to lead impactful campaigns.

This program is also offered part-time (duration: 2 years).

Entry Requirements

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Learning at Roehampton

  • Internationally-recognised degree: Earn a prestigious business qualification, guided by industry experts and respected by employers worldwide.
  • Boost your business skills from anywhere: Whether you choose to study at home or need to take your studies on the go, our programmes guarantee an outstanding level of quality education to set your career up for success.
  • Personalised learning experiences: Benefit from tailored support and personalised feedback throughout 
your studies. Our dedicated faculty and on-demand resources help you achieve your individual career goals.
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What skills will you gain?

  • Strategic marketing skills: Develop advanced strategic marketing techniques to align marketing plans with business goals.
  • Digital marketing practices: Master SEO, SEM, email marketing, and content marketing for online engagement and conversions.
  • Online consumer psychology: Understand the behaviour and psychology of online consumers to tailor marketing strategies that effectively influence and engage your target audience.
  • Social media expertise: Leverage social media platforms and influencers for brand awareness and engagement.
  • Data analytics proficiency: Make sense of marketing information through data analytics to measure performance and make data-driven decisions.
  • Emerging digital trends: Stay ahead of the curve by exploring emerging digital issues, including AI, blockchain, and new technologies shaping the future of digital marketing.
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Support

  • Advanced virtual campus: Get access to our cutting-edge virtual learning platform, Canvas, where you can find additional online resources and materials at your disposal.
  • Personalised career services: Just as you would on-campus, online graduate students are supported by our dedicated Careers Support Team, offering hands-on guidance and expert assistance from day one.
  • Global networking opportunities: Connect with a diverse community of professionals and peers from around the world, expanding your network and gaining valuable insights into global business practices.
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Curriculum

Modules

Strategic Marketing

Digital Marketing Practice

Emerging Digital Issues

Online Consumer Psychology

Social Media and Influencers

Data and Analytics for Marketers

Business Research Methods

Dissertation or Consultancy Project

Jobs - Careers

  • Digital Marketing Manager
  • Social Media Strategist
  • SEO Specialist
  • Content Marketing Manager
  • Email Marketing Manager
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Fresh Content
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