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Masters
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Business Management & Marketing
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Master in Digital Marketing, E-Commerce (MSc) - SIU Madrid
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MASTERS

Master in Digital Marketing, E-Commerce (MSc) - SIU Madrid

Schiller International University Madrid
MadridSpain
On campus
Full-time
€19,560.00total
Duration
1 Year
Language
English
Start date
Oct 2025

Program Description

Dive into the dynamic and evolving world of digital marketing strategies, including social media, paid media, and E-commerce design. Learn how to create data-driven marketing solutions with Schiller International University's Master in Digital Marketing, E-Commerce (MSc).

Learn how to craft a compelling 360º marketing strategy for effective digital campaigns and long-term growth with Schiller International University's Master in Digital Marketing and E-Commerce (MSc) program. Gain a deep understanding of how to seamlessly integrate social media, SEO, SEM, and paid media, as well as master essential tools such as Google Ads and Meta Ads to help you make a real impact in the digital marketing and e-commerce field.

By pursuing the program, you will have the opportunity to learn various content marketing strategies that can help you attract, engage, and convert customers through innovation. You will learn how to foster lasting connections and align your marketing efforts with your business goals.

Study in Paris and Madrid and join our comprehensive program to develop a strong online presence through digital branding and elevate user experiences with UX design. You will also have the chance to explore digital communication and social media marketing, allowing you to strategically engage with your target audience and create impactful brand messages that resonate across various platforms.

Entry Requirements

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Why Study Master in Digital Marketing, E-Commerce (MSc)

  • Growth Digital Strategy Expert
  • Creative Inbound Marketing
  • E-commerce Innovation & UX Design
  • Strategic Digital Communication
More

Program Highlights

  • Master the foundations of digital marketing and e-commerce to gain a comprehensive understanding of the various strategies and tools.
  • Delve into digital communication and social media marketing, learning how to strategically engage with audiences across various digital platforms.
  • Explore inbound marketing and content marketing techniques to attract, engage, and convert customers with our master of science in e-commerce, and foster a creative and customer-centric approach.
  • Develop expertise in digital branding, creating a strong and memorable online presence that resonates with target audiences with our digital marketing and e-commerce course.
  • Learn how to use and the importance of search engine optimization (SEO) and search engine marketing (SEM) strategies to enhance online visibility and drive targeted traffic.
  • Master data analysis for data-driven marketing strategies, leveraging advanced technologies to derive actionable insights and enhance marketing effectiveness.
  • Explore growth marketing strategies and financial analysis, aligning marketing efforts with business goals for sustainable growth and propelling your career to new heights with a master's degree in digital marketing & e-commerce.
  • Understand user experience (UX) design principles to create seamless and engaging online customer experiences, maximizing satisfaction and retention.
More

Curriculum

Courses

Foundations of Digital Marketing and E-commerce

Inbound Marketing and Content Marketing

Digital Branding

Search Engine Optimization and Search Engine Marketing

Web Analytics

User Experience Design

Growth Marketing Strategy and Financial Analysis

Sales and E-commerce

Customer Relationship Management Systems

Big Data and AI for Marketing Analysis

Capstone Project in Digital Marketing and E-commerce
Fresh Content
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