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Masters
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Business Management & Marketing
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Master in Digital Marketing and e-Business (MSc) - Abertay
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MASTERS

Master in Digital Marketing and e-Business (MSc) - Abertay

Abertay University
DundeeScotland
On campus
Full-time
€19,905.11total
 2985 Points
Duration
1 Year
Language
English
Apply date
Aug 2025
Start date
Sep 2025

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Program Description

This CIM-accredited Master in Digital Marketing and e-Business (MSc) will equip students with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive experience in a related field looking to gain a professional qualification.

The Master in Digital Marketing and e-Business (MSc) offers an interactive, learner-centred approach, allowing students to focus on specific areas of interest, while at the same time embarking on a more general exploration of the topics necessary for a modern marketing professional. This blend of specialised and overall knowledge will enhance students' capacity to operate successfully in a number of senior roles.

Entry Requirements

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After Graduation

Upon Graduation, students will have the knowledge and skills to:

  • Create and implement strategic marketing and e-business plans across multiple digital platforms.
  • Apply insights into the global nature of digital marketing and ecommerce into successful management of global marketing and business teams.
  • Critically evaluate the global digital marketing environment and make evidence-based strategic decisions
  • Manage clients, customers and stakeholders in the development of marketing and e-business plans across a range of platforms.
More

Curriculum

Courses

Innovation and New Ideas Creation

Data for Decision Making

Digital Marketing Communications and Branding

Digital Customer Insight and Experience

Project Management

Research Proposal

Business Research Methods

Management Investigation

Contemporary Issues in Marketing

Jobs - Careers

  • Marketing and Digital Marketing Executives
  • Digital Marketing Managers
  • Researchers
  • Brand Managers/Executives
  • Content Managers/Executives
  • Marketing Directors
  • CMOs
  • Social Media Managers
  • Entrepreneurs and Business Owners
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Fresh Content
The content has been updated in the last 6 months

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