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Duration
1 Year
Language
English
100% Online Program
This program is offered 100% online with affordable tuition fees.
Schedule a free callProgram Description
This Master in Digital Marketing and Data Analytics (Online) (MSc) is a flexible degree that sharpens students' digital marketing expertise while equipping them with the skills to leverage data for impactful, data-driven campaigns.
Students will master strategies in digital advertising, SEO, social media, and advanced data analysis, gaining practical experience in content creation, campaign development, and consumer psychology. With a focus on leadership, the program ensures they are ready to tackle real-world challenges, innovate, and drive measurable results in the digital landscape.
Designed for professionals seeking to elevate their leadership and analytical capabilities, this degree also emphasises ethical data use and the societal issues impacting the digital sector. By blending creativity with data insights, students will position themselves as leaders in the evolving digital marketing world, prepared to make informed decisions and navigate the complexities of the Fourth Industrial Revolution.
This program is also offered part-time (duration: 2 years).
Students will master strategies in digital advertising, SEO, social media, and advanced data analysis, gaining practical experience in content creation, campaign development, and consumer psychology. With a focus on leadership, the program ensures they are ready to tackle real-world challenges, innovate, and drive measurable results in the digital landscape.
Designed for professionals seeking to elevate their leadership and analytical capabilities, this degree also emphasises ethical data use and the societal issues impacting the digital sector. By blending creativity with data insights, students will position themselves as leaders in the evolving digital marketing world, prepared to make informed decisions and navigate the complexities of the Fourth Industrial Revolution.
This program is also offered part-time (duration: 2 years).
Entry Requirements
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Learning at Roehampton
- Internationally-recognised degree: Earn a prestigious business qualification, guided by industry experts and respected by employers worldwide.
- Boost your business skills from anywhere: Whether you choose to study at home or need to take your studies on the go, our programmes guarantee an outstanding level of quality education to set your career up for success.
- Personalised learning experiences: Benefit from tailored support and personalised feedback throughout your studies. Our dedicated faculty and on-demand resources help you achieve your individual career goals.
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What skills will you gain?
- Drive strategies with digital marketing tools: Demonstrate a critical understanding of digital marketing strategies and tools, applying them to solve real-world business challenges.
- Tell compelling stories with data: Transform complex datasets into clear, actionable insights with innovative data visualisation techniques that empower decision-making.
- Understand your audience’s psychology: Decode online consumer behaviours and motivations to tailor marketing strategies that resonate and convert.
- Communicate insights for business success: Organise and present data insights effectively to support business goals and decision-making.
- Solve marketing problems with research: Address digital marketing problems using sustainable solutions, informed by current research and trends.
- Lead with data-driven decisions: Leverage data analytics to inform strategic decisions, improving campaign performance and driving growth across digital platforms.
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Support
- Advanced virtual campus: Get access to our cutting-edge virtual learning platform, Canvas, where you can find additional online resources and materials at your disposal.
- Personalised career services: Just as you would on-campus, online graduate students are supported by our dedicated Careers Support Team, offering hands-on guidance and expert assistance from day one.
- Global networking opportunities: Connect with a diverse community of professionals and peers from around the world, expanding your network and gaining valuable insights into global business practices.
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Curriculum
Jobs - Careers
- Data Analytics Manager
- Digital Marketing Manager
- Business Intelligence Director
- Strategic Marketing Leader
- Digital Transformation Consultant
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Fresh Content
The content has been updated in the last 6 months
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