Digital Marketing and Analytics (MSc) - TBS (Barcelona)

The innovative master in Digital Marketing and Analytics (MSc) provides advanced training in data-driven marketing, equipping students with the latest skills and knowledge to succeed in today’s data-rich business environment.

Based in Barcelona, one of Europe’s leading business hubs, this degree enables students to apply data-driven insights to develop effective marketing strategies in the digital landscape.

In this master in Digital Marketing and Analytics (MSc), students will learn how to use the newest AI tools: prompting, image generation, text-to-video, social network analysis, natural language processing, etc… and how to apply them to create successful digital marketing campaigns.

Then to put things into practice, the course will also allow you to get hands-on experience during an optional 4-to-6-month internship with a top national or international company.