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Masters
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Business Management & Marketing
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Master in Business and Management (Marketing) (MSc) - UU
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    For this specific program there is a Brive Application Fee of €250.
    MASTERS

    Master in Business and Management (Marketing) (MSc) - UU

    Uppsala University
    UppsalaSweden
    On campus
    Full-time
    Free
    Duration
    2 Years
    Language
    English
    Start date
    Sep 2025

    Program Description

    The Master in Business and Management (Marketing) (MSc) at Uppsala University is designed to provide students with the analytical and critical thinking skills they will need to overcome challenges in consumer and industrial markets and to understand marketing from a service perspective.

    Students will learn to present their results and conclusions convincingly, build a foundation in classical theory as well as current research in the field, and have extensive opportunities to put that theory into practice.

    During the Master in Business and Management (Marketing) (MSc), students will study both theoretical and practical perspectives, gaining insight into how customers use information and make decisions, how companies interact with other market actors to develop new products, and how organisational choices affect customer relations.

    If you are not a citizen of a European Union (EU) or European Economic Area (EEA) country, or Switzerland, you are required to pay application and tuition fees.

    Entry Requirements

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    Sign up, check the entry requirements, and find out your compatibility with the program.

    Curriculum

    Year 1

    Semester 1

    Strategy and Contemporary Issues

    Theories in Business and Management

    Scientific Methods in Business Research

    Semester 2

    Contemporary Leadership Challenges

    Markets and Marketing

    Service Logic In Marketing

    Managing Business Relationships

    Year 2

    Semester 3

    Elective Courses / Internship/ International Exchange

    Semester 4

    Master's Thesis

    Jobs - Careers

    • Account Manager
    • Business Developer
    • Market Analyst
    • Business Area Manager
    • Brand Manager
    • Marketing Consultant
    • Project Manager
    • Entrepreneur
    • Researcher
    More
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