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Masters
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Business Management & Marketing
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Business Administration (Marketing) (MBA) - Fresenius
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MASTERS

Business Administration (Marketing) (MBA) - Fresenius

Fresenius University of Applied Sciences
BerlinGermany
On campus
Full-time
€22,500.00total
 875 Points
Duration
1 Year, 6 Months
Language
English
Start date
Sep 2025

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Program Description

The Master in Business Administration (Marketing) (MBA) at Fresenius University of Applied Sciences is a globally recognized degree. This program will equip students with the knowledge and skills they need to excel in today‘s dynamic business landscape and will open doors to attractive job opportunities in Germany, Europe, and beyond.

In the 1.5-year MBA program, students choose one specialized track (myMBA) – Marketing, Business Analytics, or Project Management – to align with their career goals and aspirations.

The Marketing track equips them with the expertise to develop and execute successful marketing campaigns, utilizing cutting-edge digital marketing strategies and understanding the nuances of consumer behavior.

Entry Requirements

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4 Reasons to choose this program

  • Study without NC (numerus clausus): Practical and application-oriented.
  • Future-Proof: Courses developed with leading companies.
  • Stay flexible: Easily switch courses later on.
  • Build a network: More than 18,000 students and numerous partner companies.
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Curriculum

Year 1

Semester 1

Economics

Financial Management

Strategy and Management

Entrepreneurship

Managing Innovation

Digitalization

Semester 2

Leadership Essentials

Leadership Skillset

Leadership Practice

MyMBA Specialization I/II/III

Year 2

Semester 3

Market Insight

Career Ecosystems

Capstone Project and Presentation

Marketing Specialization

Strategic Marketing

Consumer Behavior

Digital Marketing

Jobs - Careers

  • Management positions in small, medium, and large companies
  • Leading positions in teams and various departments
  • Change management and management consulting
  • Self-employment and entrepreneurship
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