Brand and Marketing Management (MSc) - ICN Business School

The MSc in Brand and Marketing Management is designed to equip students with advanced knowledge and practical expertise in brand strategy and contemporary marketing practices.

The program aims to:
- Develop a solid understanding of brand identity, positioning, and value creation in both local and global markets.

- Provide critical insights into consumer psychology, market research, and the use of data-driven decision-making.

- Train students to design and implement creative, innovative, and sustainable brand strategies across traditional and digital platforms.

- Foster analytical and strategic thinking skills, enabling graduates to address current and emerging challenges in marketing and branding.

- Strengthen intercultural communication and leadership skills necessary for managing brands in an international context.