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Masters
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Business Management & Marketing
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Marketing and Management for Luxury Tourism - Marbella
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    For this specific program there is a Brive Application Fee of €250.
    MASTERS

    Marketing and Management for Luxury Tourism - Marbella

    Les Roches Global Hospitality Education (Marbella)
    MarbellaSpain
    On campus
    Full-time
    €31,365.00total
    Duration
    9 Months
    Language
    English
    Apply date
    Sep 2025

    Program Description

    The Master in Marketing and Management for Luxury Tourism at Les Roches Global Hospitality Education prepares students for leading marketing projects and developing effective marketing strategies. These skills are highly sought after by luxury tourism companies, as well as related sectors such as premium brands.

    Through a practical and field-work learning approach, students will explore new marketing tools, innovative trends, and technologies, to equip you with the knowledge, skills and abilities to define successful marketing strategies for luxury brands in a business environment.

    Total living compulsory expenses: €3,985

    Entry Requirements

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    Curriculum

    1st Term

    Marketing Concepts

    Sustainable Luxury and Ethics

    Luxury Fashion and Lifestyle Trends

    Experiential Marketing

    Agile Digital Marketing for Luxury Businesses

    Strategic Data Analytics for Decision-making

    Customer Relationship Management in Luxury

    2nd Term

    Building Luxury Brand Equity

    Financial Statement Analysis

    and Performance Management

    Strategy and Value Creation in Luxury

    Leadership and Talent Management in Luxury Brands

    Luxury Event Management and Communication

    Applied Project

    3rd Term

    6-month Internship (optional)

    Jobs - Careers

    Work in luxury sectors, including:

    • Restaurants
    • Hotels
    • Travel and Tourism
    • Fashion and Retail
    More
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    The content has not been updated in the last 6 months

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