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Masters
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Business Management & Marketing
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Marketing and Management for Luxury Tourism - Marbella
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MASTERS

Marketing and Management for Luxury Tourism - Marbella

Les Roches Global Hospitality Education (Marbella)
MarbellaSpain
On campus
Full-time
€31,365.00total
 2500 Points
Duration
9 Months
Language
English

Program Description

The Master in Marketing and Management for Luxury Tourism at Les Roches Global Hospitality Education prepares students for leading marketing projects and developing effective marketing strategies. These skills are highly sought after by luxury tourism companies, as well as related sectors such as premium brands.

Through a practical and field-work learning approach, students will explore new marketing tools, innovative trends, and technologies, to equip you with the knowledge, skills and abilities to define successful marketing strategies for luxury brands in a business environment.

Total living compulsory expenses: €3,985

Entry Requirements

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Curriculum

1st Term

Marketing Concepts

Sustainable Luxury and Ethics

Luxury Fashion and Lifestyle Trends

Experiential Marketing

Agile Digital Marketing for Luxury Businesses

Strategic Data Analytics for Decision-making

Customer Relationship Management in Luxury

2nd Term

Building Luxury Brand Equity

Financial Statement Analysis

and Performance Management

Strategy and Value Creation in Luxury

Leadership and Talent Management in Luxury Brands

Luxury Event Management and Communication

Applied Project

3rd Term

6-month Internship (optional)

Jobs - Careers

Work in luxury sectors, including:

  • Restaurants
  • Hotels
  • Travel and Tourism
  • Fashion and Retail
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