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€13,400.00/year
1340 PointsDuration
2 Years
Language
English
Program Description
The master’s degree program in Marketing aims to increase both basic knowledge and specialized skills in the field of marketing.
The program's majors create two different professional profiles that respond to the needs of businesses and organizations by honing avant-garde marketing skills. The majors also respond to the needs of students from diverse backgrounds that are interested in a rigorous and original Marketing program.
Applications are welcome from graduates of bachelor’s degree programs in Economics and Management, as well as Statistics, Communication, Mathematics, Physics, Engineering, Political Science and Philosophy.
The program is only enhanced by its students’ diverse backgrounds, whose skills can be shared and combined to generate enormous value for the job market.
Major in Marketing Analytics & Metrics
Major in Market Relationship & Customer Engagement
The program's majors create two different professional profiles that respond to the needs of businesses and organizations by honing avant-garde marketing skills. The majors also respond to the needs of students from diverse backgrounds that are interested in a rigorous and original Marketing program.
Applications are welcome from graduates of bachelor’s degree programs in Economics and Management, as well as Statistics, Communication, Mathematics, Physics, Engineering, Political Science and Philosophy.
The program is only enhanced by its students’ diverse backgrounds, whose skills can be shared and combined to generate enormous value for the job market.
Major in Marketing Analytics & Metrics
Major in Market Relationship & Customer Engagement
Entry Requirements
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Curriculum
Careers
Graduates of the two versions of the major in Marketing Analytics & Metrics will be able to work as:
- marketing/business/industry analysts
- marketing & sales performance specialists
- researchers (at institutes, research companies and consultancy firms)
- brand/product/communication managers
- consultants
Graduates of the major in Marketing Relationships & Customer Engagement can work as:
- marketing managers
- brand/product/communication managers
- account/sales managers
- merchandisers/promoters and consultants
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