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Business Management & Marketing
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Marketing
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MASTERS

Marketing

Luiss Guido Carli University
Rome, Italy
Full-time
€12,300.00/year
1476 Points
Duration
2 Years
Language
English
Start date
Sep 2021

Program Description

The master’s degree program in Marketing aims to increase both basic knowledge and specialized skills in the field of marketing.

The program's majors create two different professional profiles that respond to the needs of businesses and organizations by honing avant-garde marketing skills. The majors also respond to the needs of students from diverse backgrounds that are interested in a rigorous and original Marketing program.

Applications are welcome from graduates of bachelor’s degree programs in Economics and Management, as well as Statistics, Communication, Mathematics, Physics, Engineering, Political Science and Philosophy.

The program is only enhanced by its students’ diverse backgrounds, whose skills can be shared and combined to generate enormous value for the job market.

Major in Marketing Analytics & Metrics
Major in Market Relationship & Customer Engagement

Entry Requirements

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Education
Bachelor's Degree
6
or
Degree from Greek State Technical Insitute TEI (Ptychio)
6
English Level
IELTS
5.5
Required Documents
Certified Copy of the Degree Certificate/Diploma
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Detailed Transcript
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Curriculum

Major in Marketing Analytics & Metrics

Consumer Behavior

Behavioral Economics and Consumer Decision Making

Managerial economics: theories and marketing applications

Legal Issues in Marketing

Research Methodology for Marketing

Marketing Metrics

Product & Brand Management

Organizational Issues in Marketinig and Sales

Statistics for Marketing

Customer Intelligence and Big Data

Marketing Plan and Markstrat Simulation

2 Elective courses

Major in Market Relationship & Customer Engagement

Consumer Behavior

Behavioral Economics and Consumer Decision Making

Managerial Economics: Theories and Marketing Applications

Legal Issues in Marketing

Research Methodology for Marketing

Product and Brand Management

Organizational Issues in Marketing and Sales

Web Analytics and Marketing

Marketing Communication and New Media

Retail and Service Experience Marketing

Marketing Plan & Markstrat Simulation

2 Elective courses

Activities

Mandatory language course

Learning Innovation Activities

Internship (or project work)

Master’s thesis

Careers

Graduates of the two versions of the major in Marketing Analytics & Metrics will be able to work as:

  • marketing/business/industry analysts
  • marketing & sales performance specialists
  • researchers (at institutes, research companies and consultancy firms)
  • brand/product/communication managers
  • consultants

Graduates of the major in Marketing Relationships & Customer Engagement can work as:

  • marketing managers
  • brand/product/communication managers
  • account/sales managers
  • merchandisers/promoters and consultants
More

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