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Masters
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Business Management & Marketing
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Master in Marketing - Luiss Guido Carli University
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MASTERS

Master in Marketing - Luiss Guido Carli University

Luiss Guido Carli University
RomeItaly
On campus
Full-time
€13,000.00/year
 1300 Points
Duration
2 Years
Language
English
Apply date
May 2024
Start date
Sep 2024

Program Description

The master in Marketing addresses the growing demand for professionals who excel in a dynamic marketplace marked by societal challenges and technological and sustainability challenges.

With the inquiry-based educational model, students participate in highly practical project works with companies, case study discussions, and simulations as well as take an active role in the classroom during lectures with top academics and industry professionals, mainly from the Luiss Alumni network.

The master in Marketing allows students to deal with relevant topics in consumer behavior, branding, digital marketing, and communication, as well as with more contemporary topics such as customer experience, marketing analytics, and neuromarketing with strong methodological rigor.

Entry Requirements

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Curriculum

Major in Analytics

Year 1

Behavioral Economics: foundation

Key Topics in Marketing

Qualitative & Quantitative Research Methods for Marketing

Digital Marketing

Consumer behavior

Marketing Metrics

Integrated Marketing Communication

Behavioral Economics: applications

Market Data Analysis

Marketing and Law

Year 2

Marketing Analytics

Data Visualization

2 Elective courses

Major in Customer Engagement & Relationship Management

Year 1

Consumer Behavior

Key Topics in Marketing

Qualitative & Quantitative Research Methods for Marketing

Behavioral Economics: foundation

Marketing and Law

Digital Marketing

Marketing Metrics

Integrated Marketing Communication

Behavioral Economics: applications

Market Data Analysis

Year 2

Product & Brand Management

Customer Relationship Management

2 Elective courses

Major in BI Luiss-Joint MSc in Marketing

Year 1

Brand Management/Topics in Digital Marketing

Service Marketing

Understanding the Consumer

Introductory Data Science for Marketing

Customer Value Analytics

Marketing Research

Research Methodology - Marketing

Marketing for a Better World

Ethics and Sustainability in Organizations

Year 2

Marketing Law and Regulation

Integrated Marketing Communication

Behavioral Economics and Consumer Decision Making

Performance Marketing

Data and Artificial Intelligence Labs

Elective course

Thesis Writing Seminar

Final Thesis

Jobs - Careers

Graduates of the major in Marketing Analytics & Metrics will be able to work as:

  • Marketing Analyst
  • Business Analyst
  • Industry Analyst
  • Marketing & Sales Performance Specialist
  • Researcher (at Institutes, Research Companies and Consultancy Firms)
  • Brand Manager
  • Product Manager
  • Communication Manager
  • Consultant

Graduates of the major in Marketing Relationships & Customer Engagement will be able to work as:

  • Marketing Manager
  • Brand Manager
  • Product Manager
  • Communication Manager
  • Account Manager
  • Sales Manager
  • Merchandiser
  • Promoter And Consultant
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