Marketing

The MS in Marketing program offers an integrated curriculum with the themes of digital, branding, and analytics incorporated into each course. The program is distinctive for both its breadth and depth and includes digital marketing (from general e-marketing to social media to digital marketing strategies), the psychology and economics of buyer behavior, how to conduct marketing research in today’s electronic environment, the development of brand equity and its implications for organizational success, the use of marketing analytics to increase the effectiveness of marketing activities, as well as general marketing management and overall strategy.


There are a number of scholarship opportunities provided through the generosity of both individuals and corporations.

There may be additional costs by this University.