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€8,900.00/year
1335 PointsDuration
1 Year
Language
English
Program Description
The MSc in Marketing aims to enhance the prospects of its graduates in the job markets and enable them to obtain entry into a variety of roles ranging from junior executive to senior marketing positions in a range of organisations both nationally and internationally.
The programme is at Level 9 on the National Framework of Qualifications and with the combination of taught and research stage, it provides added value for both learners and employers.The programme is academically challenging and strategically relevant in advanced marketing and will equip students with current and emerging theories that inform and comment upon the new practices of marketing within the digital media arena.
The programme is at Level 9 on the National Framework of Qualifications and with the combination of taught and research stage, it provides added value for both learners and employers.The programme is academically challenging and strategically relevant in advanced marketing and will equip students with current and emerging theories that inform and comment upon the new practices of marketing within the digital media arena.
Entry Requirements
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Key Features
- It is delivered in small class groups which support individual learning needs.
- It offers a highly supportive environment in which to learn.
- It takes global perspective.
- Module content is strategic in nature and directly relates to the business world.
- Delivery balances contemporary theory and practice.
- A rigorous scientific research approach is applied throughout the programme.
- Authentic assessment strategies are employed.
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Curriculum
Careers
- Marketing Management
- Market Research
- Brand Management
- Advertising & Public Relations
- Marketing Consultancy
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