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Masters
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Business Management & Marketing
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Marketing (Distance)
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MASTERS

Marketing (Distance)

FIU Chapman Graduate School of Business
Miami. FloridaUSA
Online
Full-time
€26,079.63total
 3322 Points
Duration
10 Months
Language
English
Apply date
Aug 2024

Program Description

Business doesn't stand still. It's an ever-changing landscape, with the rapid evolution of digital and mobile technologies and increasingly sophisticated consumers. The Master of Science in Marketing (MSM) program at FIU Business has a specialized focus on three key strategic areas that are essential in today’s business environment: digital marketing, brand development, and marketing analytics.

Earn your degree in just 10 months, and emerge with the technical knowledge, deep analytical skills, and versatility required to be a marketing leader. Graduates are ready to launch careers as marketing managers, account executives, digital media specialists, brand managers, marketing analysts, and social media directors.

There are a number of scholarship opportunities provided through the generosity of both individuals and corporations.

There may be additional costs by this University.

Entry Requirements

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Curriculum

Core Courses

Marketing Management in the Global Environment

Integrated Marketing Communication

E-Marketing

Buyer Psychology and Behavior

Marketing Research

Social Media Marketing

Marketing Analytics

Brand Management

Special Topics in Marketing - Omnichannel Marketing

Digital Marketing Strategies

Professional Development Seminars and/or an appropriate internship will be required.

Careers

  • Marketing Managers
  • Account Executives
  • Digital Media Specialists
  • Brand Managers
  • Marketing Analysts
  • Social Media Directors
More

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