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Duration
1 Year
Language
English
Start date
Sep 2024
Program Description
The Master in Marketing (MSc) has been specifically designed with the needs of current and future marketing professionals and managers in mind.
The course will equip students with a comprehensive understanding of key foundations of the marketing discipline as well as providing them with a detailed understanding of the contemporary marketplace. In addition, students will learn how to apply the latest marketing theory and practice in an increasingly complex digital marketing environment.
The Master in Marketing (MSc) comprises of a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, postmodern marketing and digital marketing strategy and thus caters for multinational organisations, indigenous SME initiatives and entrepreneurial enterprises.
The course is awarded by QQI at level 9 on the National Framework of Qualifications.
The course will equip students with a comprehensive understanding of key foundations of the marketing discipline as well as providing them with a detailed understanding of the contemporary marketplace. In addition, students will learn how to apply the latest marketing theory and practice in an increasingly complex digital marketing environment.
The Master in Marketing (MSc) comprises of a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, postmodern marketing and digital marketing strategy and thus caters for multinational organisations, indigenous SME initiatives and entrepreneurial enterprises.
The course is awarded by QQI at level 9 on the National Framework of Qualifications.
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