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Masters
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Business Management & Marketing
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International Marketing (MBA) (Focus) (Dual Degree)
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MASTERS

International Marketing (MBA) (Focus) (Dual Degree)

IGC International Graduate Center - Hochschule Bremen
BremenGermany
On campus
Full-time
Duration
1 Year, 6 Months
Language
English
Apply date
Sep 2024

Program Description

As a student of the IBSA Dual Degree Master's Program with a specialization in International Marketing, you will take the core modules at the IGC in Bremen. In the second semester, you will build on your marketing knowledge at the University of València in Spain. The study program at the University’s Faculty of Economics considers theoretical aspects of contemporary issues from a global perspective, and applies strategic marketing and management techniques in practice. In addition, your learning process will be supplemented with diverse teaching methods including but not limited to discussion rounds, group project phases and visits to companies of strategic importance.

Living costs: 800€/month

Entry Requirements

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Curriculum

Core Modules

Business Analytics

Global Marketing Strategies

Global Strategic Analysis

Human Resource Management in a Global Environment

Multinational Financial Management

International Leadership (Elective)

Focus

Intergrated Marketing Communications

International Distributions and Logistics

Service Marketing and Management

International Marketing Research

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