Innovation and Tourism Marketing

According to the latest issue of UNWTO World Tourism Highlights, international tourist arrivals in 2018 reached 1.4 billion, representing an increase of 5% over the previous year. International tourism represents 7% of the world's exports in goods and services.

Tourism has grown faster than world trade for the past five years. Travel and tourism industry provides 10% of employment, generating 339 million jobs around the world, and is expected to grow over 4% per year in the next decade. Tourism involves other key sectors as catering, events, entertainment, wellness, sport, golf courses, among others, thus impacting majorly on labour supply.

In conclusion, tourism has become one of the largest and fastest-growing economic sectors in the world and, therefore, its development is vital for global economy. This development increases the demand for qualified professionals who are adapted to the reality of new productive structures and the changes on business management. In this sense, Spain, one of the most competitive tourism destination, plays the role of world leader in tourism development and research which makes it the perfect choice for students interested in the tourism industry.

The Master’s Degree in Innovation and Tourism Marketing aims to offer students the necessary theory and training to achieve, at the highest level, their personal and professional development in the tourism industry. Therefore, the main purpose of this Master’s is to empower each participant with strong leadership skills in an international and multicultural context in order to acquire knowledge and competences about innovation, technology and marketing, and the ability to apply them in real situations.

The curriculum -both theoretical and practical- is designed to provide students with the essential knowledge and to ensure their professional career. The theoretical section covers a wide range of courses on innovation and technology, marketing processes, branding, business models and public management in the tourism sector. The practical section or internship comprises of 150 hours and is developed with the collaboration of well-established companies and organizations.

• Tourism project or product developer
• Director of Marketing
• Digital Marketing Manager
• Online Communication Manager
• E-commerce Manager
• Social Media Manager
• Community Manager
• Web Project Manager
• Chief Innovation Officer
• Digital Transformation Director
• Innovation Manager
• New Technologies Manager
• (Smart) Destination Planner/Manager
• Public Administration Technical staff
• Marketing Consultant
• Innovation Consultant
• Public Relations / PR manager