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Masters
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Business Management & Marketing
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Innovation Design Management
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MASTERS

Innovation Design Management

University of Europe for Applied Sciences
PotsdamGermany
On campus
Full-time
€9,840.00/year
 1476 Points
Duration
2 Years
Language
English
Apply date
Sep 2024

Program Description

In its recently published study from October 2018 called “The Business Value of Design”, the global consulting firm McKinsey & Company demonstrated that companies who regard design and the employment of creativity as principal drivers in their value-generation outperform industry-benchmark growth by as much as two to one.

Comprehensive disruption through digitisation, changing marketplaces, and consumer behaviour have created a new professional playing field between creative design, business strategy, and IT development. Innovation-centered companies increasingly look for managers who understand how to use design as a prominent driving factor behind business decisions and how to incorporate right-brain-thinking and an artistic attitude in business, as strategic assets in the generation of innovation and sustainable consumer-value, and in the transformation of a companies’ organisation and vision.

This new Master programme “Innovation Design Management” is positioned right at the intersection of design and business. It wants to shape individuals who accept these complex, fast-paced challenges and who take an integrated approach with strategies that combine the best of design, business, and technology. This is, among others, accomplished through a range of intense project activities that will be held in close cooperation with leading industry professionals and actual enterprises who face these very challenges.

Highlights:

Focus on individual development in small learning groups and a personal atmosphere. Creative freedom, professional equipment and practical projects. Teaching by renowned lecturers from the creative industry.

For 60 ECTS: 13,000€/year (EU Applicants)

For 90 ECTS & 120 ECTS: 11,988€/year (EU Applicants)

Entry Requirements

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Curriculum

Semester 1

Strategic Branding

Business Management & Marketing

Product Strategy

Atlas of Design

Design Research & Insight Generation(DS module)

Semester 2

Business Model Design

Entrepreneurship

Managing Change by Design

Comparative Cultural Studies

Interdisciplinary Elective

Semester 3

Capstone Project

Thesis Development

Speculative Futures

Contemporary Leadership

Semester 4

Thesis & Colloquium

Careers

More and more companies are understanding the substantial value that design can bring to them:

  • Design creates meaningful products and better development processes
  • Disruptive or radical innovations require new development processes
  • Design gives a conceptual dimension to idea-finding and concept-development
  • Design is a human-centered activity

Typical areas of work include leading positions in:

  • Design Development & Management
  • Design Research & Strategy
  • Corporate Culture & Strategic Brand Management
  • New Business Development
  • Product & Innovation Management
  • Chief Design Officers
  • Strategic Brand Management
  • Venture Architect
More

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