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Masters
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Business Management & Marketing
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Master in Hospitality Management (Dual Degree) (MBA) - BHMS
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MASTERS

Master in Hospitality Management (Dual Degree) (MBA) - BHMS

Business and Hotel Management School - BHMS
LucerneSwitzerland
On campus
Full-time
€42,478.46total
 3292 Points
Duration
1 Year
Language
English
Apply date
Sep 2024

Program Description

The Master in Hospitality Management (MBA) program at BHMS allows young professionals to enhance their managerial knowledge and capabilities through applied learning, using case studies, group work and real business examples.

This program is suited to candidates who possess a bachelor’s degree or significant managerial experience and are looking to enter or gain promotion in a particular industry or sector.

The Master in Hospitality Management (MBA) program offers three specializations: International Hospitality Management, Innovation and Entrepreneurship and Global Marketing.

The International Hospitality Management specialization provides a structured examination of the international industry and the principal environments and host markets, in which business is developed and conducted.

The Innovation and Entrepreneurship specialization is designed to gain insight into the essence of new business ideas and entrepreneurship. It is designed to equip students with the special skill-set required when creating their own business venture.

In the Global Marketing specialization, students examine the opportunities offered by digital tools and key social media platforms including Facebook, Twitter, LinkedIn to enhance marketing campaigns.

Entry Requirements

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Curriculum

Semester 1

Global Business Strategy

Marketing and Data Analytics

Leading Innovation & Culture Change

Dynamic Perspectives on Sustainable Business

Business Development & Value Creation

Accounting & Finance for Decision Making

Academic Writing & Research: MBA

International Hospitality Management

Innovation & Entrepreunership Global Marketing

Semester 2

Capstone Project

Paid Internship

Jobs- Careers

  • Hospitality
  • Tourism
  • Event Management
More

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