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Masters
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Business Management & Marketing
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Digital Transformation Management
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MASTERS

Digital Transformation Management

CBS International Business School (Mainz)
Mainz, Germany
On campus
Full-time
€10,980.00/year
1317 Points
Duration
2 Years
Language
English
Apply date
Sep 2024

Program Description

As one of the largest transformation processes in the history of mankind, digitalization is changing the demands placed on companies and business processes. In order to successfully shape digital change within companies, managers with extensive process management and IT know-how are needed.

The master's Degree in Digital Transformation Management offers you well-founded specialist knowledge on the opportunities and challenges of digitization as well as the efficient use of new IT technologies in companies. You will develop digital strategies and business models and gain insight into processes of innovation and change management.

With this degree, you acquire the competence profile to drive digital transformation in international companies.

Entry Requirements

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Curriculum

Semester 1

Business Economics

Empirical Research Methods

Strategic Analysis & Management

Innovation Management & Digital Transformation

Programme specific teaching units:
Business Models & Systems in a Digital Era
Business Coding
Digital Strategizing
Digital Organization, Automation & Technology

Interdisciplinary competencies:
International Project Management
Language & Communication Skills

Semester 2

Corporate Social Responsibility

Corporate Governance

Value Based Management

Sustainable Supply Chain Management

Programme specific teaching units:
Strategic Digital & Social Media Marketing
Experience Lab: Search Engine Marketing
Business Project

Elective area:
Business Elective
Interdisciplinary Elective

Interdisciplinary competencies:
Event Management (Ted Talk) Seminar

Semester 3

Data & Analytics

Applied Business Programming & Analytics

Mastering Change Management

Agile Mindset & Agile Methods

Venture Lab

Integrative Case Studies

Business Simulation Game

Master Thesis Tutorial

Elective area:
Business Elective
Interdisciplinary Elective

Interdisciplinary competencies:
Assessment Center Bootcamp

Semester 4

Master Thesis: During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

Internship or Study Abroad: You can choose between an internship (lasting at least eight weeks) or a semester abroad at one of our partner universities.

Learning Outcomes

  • Theory meets practice: To gain work experience as a digital transformation manager at an early stage, there is the option of a practical semester during the Master's thesis. Whether in the marketing department of a start-up or in the human resources management of a large corporation - with this specialisation, you can gain practical experience in various fields of activity.
  • In order to prepare you for your career entry in the best possible way during your studies, the CBS focuses on you, the student. In practical projects and experimental learning formats, such as simulation games, you learn to develop your own take on management decisions. You learn what is important in business and convince future employers with your experience.
  • Through various networking and recruiting events, you will get to know well-known companies during your studies. With this support, you can focus entirely on your personal career goal. Your Master's degree in Digital Transformation Management will help you to effortlessly enter and advance in the business world.
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